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Retail Media Expert & Digital Leader with 8+ Years Driving E-commerce Success.

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Emilio De Cesare

About Me

How a Retail Media Expert Drives Online Success

I lead the architecture of data-driven retail media programs for marketplaces and e-commerce, with emphasis on Amazon Ads (Sposnored Ads, DSP, AMC), Amazon SEO, & Amazon Retail. I align cross-functional teams and conduct process reviews to unlock durable growth and raise online performance at scale across EMEA, US and LATAM.

Beyond digital marketing, I shape end-to-end commerce roadmaps and innovative marketplace programs. As a Retail Media Leader I set standards, coach teams, and turn insights into repeatable plays—through process governance and continuous improvement—that compound and drive sustained e-commerce impact.

Emilio De Cesare

 

My Retail Media Expertise

I design the strategy, governance, and operating rhythms that turn retail media into a growth engine across marketplaces.

Amazon Growth Strategy

Shape audience, creative, and mix on Amazon.

Multi-Channel Strategy

Integrate marketplaces, D2C, and retail partners.

Team Leadership & Capability

Lead teams, set standards, and coach talent.

Measurement & Governance

Define KPIs, guardrails, and repeatable playbooks.

By the Numbers

Key Metrics Showcasing Retail Media Expertise

Years of Experience
+
Years working at Amazon
Team of AM Managed
Ads Budget Managed
+ € M

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Hidden Costs in Amazon Advertising: what’s eating your margins — purple cover with leaking bucket icon ($ and %).

Hidden Costs in Amazon Advertising: What’s Eating Your Margins

In Amazon Ads, a campaign may look profitable on the surface — ACOS is stable, ROAS appears healthy, and daily ...
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Amazon SEO Strategy: fix low organic share when PPC is strong – magnifying glass with trend arrow on purple background.

Amazon SEO Strategy: Fix Low Organic Share When PPC Is Strong

In many accounts, paid media buys visibility while organic performance remains subdued. PPC can scale sales and hold a healthy ...
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Flat digital graphic in 1536 × 1024 px with a solid purple background (#320D72). On the left, bold white and green (#7BB52B) text reads “Amazon 1P vs 3P vs Hybrid” with a subtitle “How to Choose the Right Model.” On the right, a white icon illustrates a balance/scale symbol with three blocks, representing the comparison between 1P, 3P, and hybrid business models. The style is consistent with previous retail media visuals, using clean flat design, bold typography, and professional composition.

Amazon 1P vs 3P vs Hybrid: How to Choose the Right Model

Selecting between 1P (Vendor Central), 3P (Seller Central), or a hybrid configuration has material impact on margin, price control, and ...
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