About
Retail Media & Commerce Insights
8+ years across Amazon, marketplaces and international commerce organizations.
I explore how retail media, marketplaces and commerce operating models evolve across international markets.
Through research, practical frameworks and industry perspectives, I share ideas that help professionals better understand today’s commerce landscape.
My focus spans retail media strategy, marketplace growth, measurement and commerce operations.
Career Journey
2020-2023
Amazon Ads — Platform Perspective
Learned how retail media products, advertiser ecosystems and marketplace operations scale across international markets.
2023–2025
Media & Commerce Agencies
Worked across strategy, activation and cross-market commerce programs for international brands.
2022–2025
International Programs & Leadership
Led multi-country retail media initiatives and collaborated with teams across EMEA, the US and LATAM.
2025–today
Commerce Growth & Operating Models
Today I focus on retail media strategy, operating models and commerce research through practical frameworks and industry analysis.
Experience across
Experience across Amazon Ads, global media agencies and international retail media ecosystems
