Retail Media & Commerce Insights

Research, insights and practical frameworks for retail media.

Emilio De Cesare

IN A FEW WORDS

From Amazon to Retail Media Insights

I’m a Retail Media professional with 8+ years of experience across Amazon, marketplaces and international commerce organizations.

Through this platform, I publish research, strategic perspectives and practical frameworks exploring how retail media, marketplace ecosystems and commerce operating models continue to evolve.

My work focuses on three core areas: retail media strategy, marketplace growth and commerce operating models — combining industry experience with structured analysis and practical insights.

Want to know more? Read my About page.

What I Focus On

I help brands turn retail media and marketplaces into scalable growth systems.

 

Marketplace Growth Strategy

Scalable growth plans for Amazon and marketplaces

Multi-Channel Strategy

Connected strategies across media and marketplaces

Team Leadership & Capability

Teams, processes and capability building

Measurement & Governance

KPIs, reporting and operational RM frameworks

Years Experience
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Brands Supported
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Ads Budget Managed
0 M+

Latest Posts

The Next Competitive Advantage in Retail Media Won’t Come From Consumers

As digital commerce matures, the next stage of Retail Media will be defined less by consumer adoption and more by ...
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Retail Media Measures Performance. Consumers Measure Confidence.

Why Decision Readiness May Be the Missing Layer in Retail Media Measurement Introduction Retail Media has never been more measurable. ...
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Amazon Is No Longer a Retailer. It Is Becoming Commerce Infrastructure.

For years, Amazon was primarily viewed as a retailer. Then it became a marketplace. Today, it may be becoming something ...
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