WHO AM I?
Retail Media & Commerce Lead with 8+ Years Across Amazon & Agencies Driving E-commerce Growth
IN A FEW WORDS
From Amazon to Retail Media Growth
I’m a Retail Media & Commerce Growth Lead with 8+ years across Amazon and leading media agencies, supporting international brands. Over this time I’ve built retail media strategies, marketplace playbooks and measurement frameworks that help teams turn fragmented efforts into consistent e-commerce growth.
Today I work with brands and agencies to improve three core areas: retail media strategy, marketplace campaigns, and the way teams and processes work together—from daily execution to long-term governance.
Want the full story? Read my About page.
My Retail Media Expertise
I help brands design retail media strategy, governance and operating rhytms that turn marketplaces into a real growth engine.
Amazon Growth Strategy
Grow Amazon via smart spend tests.
Multi-Channel Strategy
Connect marketplaces, D2C and retailers together.
Team Leadership & Capability
Develop teams, standards and retail skills.
Measurement & Governance
Set KPIs, dashboards and clear guardrails.
Proof points you can rely on:
Latest Posts
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- Agency Life
- Amazon Advanced
- Amazon Basic
- Amazon DSP
- Amazon Search
- APAC
- Best Practices
- Books
- EMEA
- Guides
- LATAM
- News
- Programmatic Advertising
- Retail Media Career
- Search Advertising
- Trends
- All
- Agency Life
- Amazon Advanced
- Amazon Basic
- Amazon DSP
- Amazon Search
- APAC
- Best Practices
- Books
- EMEA
- Guides
- LATAM
- News
- Programmatic Advertising
- Retail Media Career
- Search Advertising
- Trends
Why Most Brands Misunderstand Share of Voice in Retail Media
March 1, 2026
Is Retail Media Only Online? On-Site, Off-Site & In-Store
February 22, 2026
