WHO I AM?

Retail Media & Commerce Lead with 8+ Years Across Amazon & Agencies Driving E-commerce Growth

IN A FEW WORDS

From Amazon & Agencies to Indipendent Consulting

I’m a Retail Media & Commerce Growth Lead with 8+ years across Amazon and leading media agencies, supporting international brands. Over this time I’ve built retail media strategies, marketplace playbooks and measurement frameworks that help teams turn fragmented efforts into consistent e-commerce growth.

Today I work with brands and agencies to improve three core areas: retail media strategy, marketplace campaigns, and the way teams and processes work together—from daily execution to long-term governance.

Want the full story? Read my About page.

My Retail Media Expertise

I help brands design retail media strategy, governance and operating rhytms that turn marketplaces into a real growth engine.

Amazon Growth Strategy

Grow Amazon via smart spend tests.

Multi-Channel Strategy

Connect marketplaces, D2C and retailers together.

Team Leadership & Capability

Develop teams, standards and retail skills.

Measurement & Governance

Set KPIs, dashboards and clear guardrails.

By the Numbers

Proof points you can rely on:

Years Experience

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Brands Supported

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Ads Budget Managed

€ 0 M+

Latest Posts

Graphic comparing Paid and Organic performance on Amazon, showing when Sponsored Ads drive incremental growth versus when they mainly shift existing organic sales.

Paid vs Organic on Amazon: When Sponsored Ads Grow the Business — and When They Just Shift Sales

February 1, 2026

Introduction: The False War Between Paid and Organic One of the most common questions in Amazon strategy discussions sounds simple:Are ...

Flat digital graphic with a solid purple background (#320D72). On the left, bold white and green text reads “Awareness in Retail Media – Why Upper-Funnel Still Matters.” On the right, a white icon representing reach and visibility (radiating circles or spotlight), symbolizing upper-funnel activation on marketplaces. The layout follows a clean, modern retail media visual style consistent with previous graphics.

Awareness in Retail Media: Why Upper-Funnel Still Matters on Marketplaces

January 25, 2026

1. Introduction: Awareness Where the Purchase Happens Many teams describe retail media as a performance channel. Dashboards open with ROAS, ...

Illustration highlighting a holistic Amazon operating model, with integrated retail, media, and operational elements connected into a single system, representing the concept of moving beyond silos in Amazon strategy.

Beyond Silos: Why Amazon Success Requires a Holistic Operating Model

January 18, 2026

Introduction: Amazon as a Coordinated System For many mid–big brands, Amazon has evolved beyond a channel that can be managed ...