Retail Media & Commerce Growth

Strategy, marketplaces and operating models for scalable growth.

Emilio De Cesare

IN A FEW WORDS

From Amazon to Retail Media Growth

I’m a Retail Media & Commerce Growth Lead with 8+ years across Amazon and leading media agencies, supporting international brands.

I build retail media strategies, marketplace playbooks, and measurement frameworks that help teams turn fragmented efforts into scalable e-commerce growth.

Today, I work with brands and agencies across three core areas: retail media strategy, marketplace growth, and operating models — from daily execution to long-term governance.

Want the full story? Read my About page.

What I Focus On

I help brands turn retail media and marketplaces into scalable growth systems.

 

Marketplace Growth Strategy

Scalable growth plans for Amazon and marketplaces

Multi-Channel Strategy

Connected strategies across media and marketplaces

Team Leadership & Capability

Teams, processes and capability building

Measurement & Governance

KPIs, reporting and operational RM frameworks

Years Experience
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Brands Supported
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Ads Budget Managed
0 M+

Latest Posts

Retail Media Measures Performance. Consumers Measure Confidence.

Why Decision Readiness May Be the Missing Layer in Retail Media Measurement Introduction Retail Media has never been more measurable. ...
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Amazon Is No Longer a Retailer. It Is Becoming Commerce Infrastructure.

For years, Amazon was primarily viewed as a retailer. Then it became a marketplace. Today, it may be becoming something ...
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TikTok Shop Is Entering Europe. Most Brands Are Asking the Wrong Question.

European Brands Have a TikTok Shop Problem Most European brands are not struggling because they lack awareness of TikTok Shop. ...
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