Welcome to EmilioDeCesare.com, the digital home of my retail media consulting practice and long-form content. This page – Emilio De Cesare site information – explains how the site is structured, which topics it covers, and the principles that guide both my client work and publishing activity.

From 2026 onwards, this website supports my work as an independent Retail Media Consultant & Digital Leader. It connects consulting services, guides, and resources for brands, agencies, and marketplace teams that want to design and scale structured retail media programmes.

The site brings together in-depth guides, frameworks, and case reflections on:

• Retail Media – strategy, operating models, governance, and measurement.
• Amazon Advertising – Search, Sponsored Ads, DSP, AMC, and campaign best practices.
• Marketplace Media – Criteo, Carrefour Links, Bol.com, Allegro, and other marketplace solutions.
• E-commerce Growth & Leadership – how teams, processes, and capabilities evolve around retail media.

Articles are designed to be practical tools: many of the concepts, checklists, and operating models published here are also used in consulting engagements, training sessions, and internal workshops.

 

How consulting and content work together

The site serves a double role:

As a knowledge hub, where professionals can access deep-dive articles, playbooks, and region-specific analyses.

As the front door to my consulting practice, where potential clients can understand how I think, what I have done in global roles, and how I approach strategy, execution, and team enablement.

Content reflects over 8+ years across Amazon and leading media groups, with experience spanning EMEA, the US, and LATAM, and is meant to support teams that operate in multi-country, multi-marketplace environments.

 

Quality and methodology

To ensure accuracy and relevance, both client work and content development are supported by AI-powered tools for research, structure, and optimization. AI acts as an enabler – assisting with editing, consistency checks, and SEO alignment – while all strategic insights, opinions, and frameworks remain the result of direct professional expertise.

Data points, examples, and benchmarks are checked against public sources and reputable industry reports. When I refer to specific situations from my professional experience, they are always generalized or anonymised so that no individual company, person, or confidential project can be identified.

 

Editorial note / Ethical disclaimer

All articles are written with the goal of contributing to the cultural and professional growth of the retail media industry. Content is based on public information, personal experience, and widely available case studies.
No confidential or proprietary data from current or past employers, clients, or partners is ever disclosed on this website.

Insights shared on this site do not represent the official position of any employer or client. This Emilio De Cesare site information page may be updated over time as the consulting practice and content portfolio evolve.

Emilio De Cesare