About

ABOUT ME

Retail Media & Commerce Growth Lead

I’m a Retail Media & Commerce Growth Lead focused on helping brands and agencies build structured, measurable retail media programs. After 8+ years across Amazon and leading media groups, I now work independently with teams that want to turn fragmented efforts into consistent e-commerce growth.

From Amazon & agencies to independent consulting

I spent most of my career inside the ecosystem I now advise on—starting at Amazon, then moving into media and commerce roles at international agencies. That experience shaped how I work today: practical frameworks that connect strategy and operations, built to last beyond a single campaign or quarter.

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Emilio De Cesare

Career background:

2020-2023

Amazon Ads – platform side

Worked inside Amazon Ads, learning how retail media products are built, measured and scaled across markets.

2020-2023

2023–2025

Media & commerce agencies

Led retail media and e-commerce programs for brands, connecting marketplaces with broader media and business goals.

2023–2025

2022–2025

International programs & leadership

Managed multi-market programs across EMEA, the US and LATAM, coordinating teams, campaigns and measurement frameworks.

2022–2025

2025–today

Independent retail media consulting

Partnering directly with brands and agencies to design strategies, playbooks and operating models for sustainable growth.

2025–today

Where I’ve worked:

During my career, I’ve worked with retail media platforms and major agencies, supporting international groups across multiple markets and categories.

Skills & areas of expertise

Retail media & marketplace strategy across Amazon and key marketplaces.

Amazon Ads, AMC & DSP full-funnel programs with clear guardrails.

Measurement, reporting & dashboards that turn data into decisions.

Marketplace operations & governance across media, content, pricing and retail readiness.

International retail media programs from pilot to multi-country rollout.

Team leadership, coaching & ways of working for digital teams.

How I support retail media?

Retail media services to structure, scale or clean up execution—from sprints to ongoing support.
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