About

ABOUT ME

Retail Media & Commerce Growth Lead

I’m a Retail Media & Commerce Growth Lead focused on helping brands and agencies build structured, measurable retail media programs. After 8+ years across Amazon and leading media groups, I now work independently with teams that want to turn fragmented efforts into consistent e-commerce growth.

From Amazon & agencies to retail media leadership

I spent most of my career inside the ecosystem I now advise on—starting at Amazon, then moving into media and commerce roles at international agencies. That experience shaped how I work today: practical frameworks that connect strategy and operations, built to last beyond a single campaign or quarter.

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Emilio De Cesare

Career background:

2020-2023

Amazon Ads – platform side

Worked inside Amazon Ads, learning how retail media products are built, measured and scaled across markets.

2020-2023

2023–2025

Media & commerce agencies

Led retail media and e-commerce programs for brands, connecting marketplaces with broader media and business goals.

2023–2025

2022–2025

International programs & leadership

Managed multi-market programs across EMEA, the US and LATAM, coordinating teams, campaigns and measurement frameworks.

2022–2025

2025–today

Commerce growth & operating frameworks

Working with brands and teams to shape strategy, playbooks, and operating frameworks that support consistent long-term growth.

2025–today

Where I’ve worked:

During my career, I’ve worked with retail media platforms and major agencies, supporting international groups across multiple markets and categories.

Skills & areas of expertise

Retail media & marketplace strategy across Amazon and key marketplaces.

Amazon Ads, AMC & DSP full-funnel programs with clear guardrails.

Measurement, reporting & dashboards that turn data into decisions.

Marketplace operations & governance across media, content, pricing and retail readiness.

International retail media programs from pilot to multi-country rollout.

Team leadership, coaching & ways of working for digital teams.

How I support retail media?

Retail media services to structure, scale or clean up execution—from sprints to ongoing support.
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