About
About Emilio De Cesare
I am Emilio,
a Retail Media Expert with over 8 years of experience in digital marketing and e-commerce advertising.
I’m a Senior E-commerce & Retail Media Leader with 8+ years steering brand growth across Amazon and leading marketplaces. I architect full-funnel strategy, international media governance, and people leadership — with a consistent focus on performance and innovation.
Throughout my career, I’ve stewarded multi-million-euro investments across key regions in EMEA, the US, and LATAM, directing programs on Amazon (Search, DSP), Criteo Retail Media, Carrefour Links, Bol.com, and Allegro. I ensure end-to-end accountability across the funnel: from upper-funnel reach (CTV, DSP) to lower-funnel conversion (Sponsored Ads).
I enable teams with AMC, Pacvue, Profitero, Adspert, and Helium 10 — setting standards, process reviews, and cadences with marketing, sales, and brand leads to align strategy and outcomes.
Having lived and worked in Milan, Barcelona, Munich, Bratislava, and Australia, I bring strong cultural adaptability and a global mindset. I’m currently broadening my focus to include the evolving retail media landscape in Asia.
Through this blog, I share frameworks, operating models, and strategic reflections to support the growth of a more connected, data-driven retail media ecosystem.
Emilio De Cesare
what you will find on this blog
Frameworks to scale retail media programs across Amazon and marketplaces
Case studies on program impact, with executive takeaways and repeatable playbooks
Executive briefings on the latest shifts in retail media, e-commerce, and adtech
Career stories and guidance on becoming a retail media leader and people manager
Playbooks for building culture and leading high-performing digital teams
Practical systems for productivity, focus, and sustainable performance in fast teams
Companies I've worked for:
