Share of Search & Share of Shelf: Advanced Retail KPIs Read More »
In retail media, raw ad metrics only tell half the story. To truly assess your brand’s digital visibility, two advanced KPIs stand out: Share of Search and Share of Shelf. These indicators show how often shoppers discover your brand online and where your products appear within digital shelves. As defined by Qualtrics and MetricsCart, these […]
Marketplace 2025: Why It’s the Perfect Time to Sell (and How to Start) Read More »
Global e-commerce is on fire—projected to exceed $6.5 trillion in 2025 (Digital Commerce 360¹). Yet many brands still struggle to get discovered. A marketplace can solve this instantly. Instead of building and marketing your own store, you tap into an existing audience of 100–200 million monthly visitors per platform. In this article, you’ll learn the
A Year Out: Gap Year for Personal Growth Read More »
It is often assumed that only on-the-job training keeps retail media professionals sharp, and that time away from work offers little in terms of skills development. However, a gap year personal growth experience—stepping away from formal work or study—can constitute a powerful investment in both personal and professional development. In an industry that never stops
Digital-In-Store Traffic & Conversion: Measure Offline Impact Read More »
Online ads capture clicks, but real revenue often happens in physical stores. To close that gap, brands must embrace Digital-In-Store measurement: tracking foot traffic and linking it to in-store conversions. As highlighted by Think with Google, combining local search marketing with in-store analytics drives measurable lift. In this post, I share four practical steps to
Why Humanities Matter in Retail Media Read More »
It’s often assumed that only economics or business degrees prepare you for digital marketing or retail media. However, a humanities retail media background can provide skills that employers value most. Moreover, these skills include empathy, collaboration, and critical thinking. 1. General Overview: Key Soft Skills for Humanities in Retail Media Skill Map: Humanities vs. Economics
Closed-Loop Reporting: Retail Media Campaign Follow-Up Read More »
A campaign doesn’t end when the ads go live—it’s just getting started. Closed-Loop Reporting completes the cycle by tying every dollar of ad spend back to actual sales, enabling marketers to measure ROI, refine attribution, and demonstrate true incremental lift. As eMarketer points out, pairing Retail Media with CTV unlocks richer closed-loop measurement for full-funnel
Modular PDP Assets: Flexible Retail Media Creatives Read More »
Brands running retail media campaigns need creative that scales.Modular PDP Assets are the answer—flexible visuals and copy components designed for rapid deployment on product detail pages. Instead of crafting custom banners for every SKU, you build once and reuse smartly. Think: swappable elements like logos, CTAs, and 6-second videos, ready to plug into any campaign.
Retailer First-Party ID: Strategies for the Cookieless Era Read More »
As browsers phase out third-party cookies, brands must shift toward Retailer First-Party ID solutions to identify and engage shoppers across channels. These privacy-safe identifiers—collected directly by the retailer—enable personalization without compromising consumer trust. According to Criteo’s Alternative IDs: The Future of Cookieless Advertising, probabilistic and deterministic IDs can help bridge the data gap left by
In-Housing Programmatic: 2025 Retail DSP Guide Read More »
In-Housing Programmatic is emerging as a game-changer in the world of programmatic advertising. By internalizing programmatic capabilities—both tech and talent—brands can gain more transparency, agility, and ultimately greater ROI. According to eMarketer’s 2025 Ad Tech Trends, programmatic ad spending is projected to exceed $200 billion by 2026, despite mounting privacy challenges. Yet, Basis Technologies reports
Retail Media Budget Allocation: iGRP vs ROAS Read More »
Great campaigns fail if the budget is scattered. A clear Retail Media Budget Allocation framework aligns spend with goals, channels and measurement—preventing overspend on low-impact ads and underspend on high-value SKUs. Yet planners often debate which KPI should steer dollars: iGRP (internet Gross Rating Point) for reach or ROAS for efficiency. Here’s how to strike
