Emilio De Cesare

Senior E-commerce & Retail Media Leader with 8+ years across Amazon and leading marketplaces. Focus on full-funnel strategy, programmatic retail media, and international media governance. Sharing frameworks and operating models for growth.

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Superpowers Unlocked: Identifying and Leveraging Your Unique Strengths

Superpowers Unlocked: Identifying and Leveraging Your Unique Strengths Read More »

In a landscape dominated by data and automation, uncovering personal “superpowers”—that unique blend of skills, perspectives, and motivations—sets retail media professionals apart. This article outlines a four-step framework to discover and validate core strengths, illustrates real-world applications through personal examples, and offers actionable tips to integrate these superpowers into career advancement strategies. Explore related guides: […]

Leave a Comment | Retail Media Career Blueprint |
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P.T. Barnum, Agencies and the Printing Press: The First Great Disruption in Advertising

P.T. Barnum, Agencies and the Printing Press: The First Great Disruption in Advertising Read More »

Few figures in advertising history stand as tall as P.T. Barnum. While famous for his circus, Barnum also reshaped how people understood marketing and promotion. His legacy goes far beyond entertainment — he mastered hype, attention, and media manipulation. This article explores how the 19th century disrupted advertising forever: through the rise of the printing

Leave a Comment | Behind the Billboard, Pillar Articles |
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Culture Code: Thriving in Multicultural Retail Media Teams

Culture Code: Thriving in Multicultural Retail Media Teams Read More »

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Introduction In global retail media teams, mastering the “culture code” is as important as mastering core retail media activities. Drawing on concepts from Erin Meyer’s book The Culture Map, this article explores how cultural agility and inclusive leadership drive collaboration, innovation, and results across distributed, diverse teams. 2. The Business Case for Diversity For insights

Leave a Comment | Retail Media Career Blueprint |
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Networking That Works: Conversations That Changed My Career

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Networking remains a cornerstone of career advancement in retail media. This article chronicles key conversations—from finding a mentor during a master’s program to cross-team collaborations—that accelerated professional growth. It also outlines strategies for forging and maintaining impactful connections. 1. Why Networking Matters in Retail Media Collaborative relationships fuel innovation and opportunity in a data-driven, fast-evolving

Leave a Comment | Quick Takes, Retail Media Career Blueprint |
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Your Marketplace Toolbox: Images, Data & SEO Best Practices

Your Marketplace Toolbox: Images, Data & SEO Best Practices Read More »

Introduction A well-packed marketplace toolbox is your secret weapon for a successful launch and sustainable growth. In this fifth and final article, you’ll find all the assets, templates, and best practices you need—from high-quality images to SEO-optimized product data and a consistent brand profile. If you missed earlier steps, catch up here: Let’s dive into

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Retail Media Career Progression: My Senior Manager Path

Retail Media Career Progression: My Senior Manager Path Read More »

This article traces my personal growth journey in retail media—from Sales Operations Specialist through to Senior E-commerce & Retail Media Manager. Along the way, it highlights competencies developed, challenges overcome, and milestones achieved. For the full professional background, see my LinkedIn profile. 1. Career Path & Personal Journey An integrated view of typical roles, key

Leave a Comment | Quick Takes, Retail Media Career Blueprint |
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Closed-Loop Reporting in Retail Media: How to Finally Measure What Matters

Closed-Loop Reporting in Retail Media: How to Finally Measure What Matters Read More »

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Retail media continues to grow as brands move budgets closer to the point of sale. But one key challenge remains: proving your campaigns actually drive purchases. That’s where closed-loop reporting comes in. 1. What Is Closed-Loop Reporting? Closed-loop reporting means tracking your marketing efforts—impressions, clicks, conversions—all the way to real purchases, closing the loop between

Leave a Comment | E-commerce Approach, Retail Media Strategy |
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Moving from Digital Marketing to Retail Media: A Professional Guide

Moving from Digital Marketing to Retail Media: A Professional Guide Read More »

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The transition—moving from digital marketing to retail media—represents a natural yet consequential evolution for marketing professionals who wish to influence outcomes at the point of purchase. This article delineates the principal differences between the two disciplines, presents a first‑hand case study of the pivot, and offers a structured plan to facilitate an informed shift. 1

Leave a Comment | Retail Media Career Blueprint |
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The Seller’s Compass: How to Choose the Right Marketplace

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Choosing the right marketplace can mean the difference between stagnant sales and explosive growth. With dozens of platforms available—each with unique fees, audiences, and requirements—you need a clear framework. In this article, you’ll discover five crucial steps to identify the perfect marketplace for your brand in 2025. For more on marketplace benefits, see Marketplace 2025:

Leave a Comment | Marketplace Launchpad, Retail Media Strategy |
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7 Competitive Levers: Marketplace Pros & Cons

7 Competitive Levers: Marketplace Pros & Cons Read More »

Selling on a marketplace can accelerate your brand’s growth—but it’s not without its trade-offs. In this guide, we unpack seven strategic advantages of marketplaces in 2025—along with the friction points every seller should anticipate. Haven’t read the previous chapters? Start with Marketplace 2025: Why Sell on a Marketplace and How to Start and The Ultimate

Leave a Comment | Marketplace Launchpad, Retail Media Strategy |
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