Emilio De Cesare

Retail Media & Commerce Growth Leader with 8+ years across Amazon and leading marketplaces. I design full-funnel strategy, governance, and measurement—building operating models and developing teams to scale performance across markets. I share practical frameworks and tools for sustainable growth.

Illustration highlighting a holistic Amazon operating model, with integrated retail, media, and operational elements connected into a single system, representing the concept of moving beyond silos in Amazon strategy.
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Introduction: Amazon as a Coordinated System For many mid–big brands, Amazon has evolved beyond a channel that can be managed […]

Visual graphic illustrating retail levers on Amazon and marketplaces, showing the transition from physical shelf logic to algorithm-driven retail media strategy in 2026.
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In a supermarket aisle or on a marketplace homepage, the core problem is the same: a shopper has limited time,

Flat digital graphic in 1536 × 1024 px with a solid purple background (#320D72). On the left, bold white and green text reads “Amazon EU5 Product Categories – Behaviour, Logistics & Ads.” On the right, a white globe icon highlights Western Europe with green markers, representing differences in shopper behaviour, logistics models, and advertising strategies across Germany, the UK, France, Italy, and Spain.
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When brands talk about Amazon in Europe, the conversation usually starts with countries: “Germany is more price-sensitive.”“The UK is very

Flat digital graphic with a purple background. On the left, bold white and green text reads “Google Ads Search vs Amazon Ads Search.” On the right, two white browser windows are shown: one with a circular “G” search icon and one with an Amazon-style shopping bag, representing the comparison between Google search ads and Amazon search ads.
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“Search” looks like a single line in the media plan.In reality, Google Ads Search and Amazon Ads Search are two

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