Senior E-commerce & Retail Media Leader with 8+ years across Amazon and leading marketplaces. Focus on full-funnel strategy, programmatic retail media, and international media governance. Sharing frameworks and operating models for growth.
The Asia-Pacific region—known globally by the acronym APAC—is the most complex, diverse and opportunity-rich e-commerce environment in the world. Unlike […]
Understanding how EMEA e-commerce marketplaces are evolving is essential for brands planning 2026.The region combines three different maturity curves: This
In Amazon Ads, campaign performance often appears inconsistent: ACOS increases, conversion rates fluctuate, and sales volumes shift across campaigns without