Case Studies in Retail Media & Marketplace Growth
A selection of projects across Amazon Ads, marketplaces, and full-funnel commerce execution. Each case shows the challenge, strategic approach, and measurable outcomes delivered through data, cross-functional collaboration, and retail readiness.
Selected Work
Strategy in Action
Redesigning Amazon’s Retail Media Operating Model
A structural transformation of Amazon’s operating model, aligning Vendor and Seller strategy, retail fundamentals, media governance, and automation to unlock scalable and sustainable growth.
Aligning Media and Retail for Scalable Growth
A full-funnel retail media strategy connecting upper-funnel investment, Sponsored Ads performance, and retail readiness to drive measurable growth in competitive categories.
Expanding Growth Beyond Amazon
A marketplace expansion framework designed to evaluate new channels, structure go-to-market execution, and integrate retail media into scalable multi-market growth.