Explore expert strategies for Amazon Ads. Discover techniques to optimize campaigns, enhance ad performance, and drive e-commerce success.
Incrementality Test: 2025 Retail Media Attribution Read More »
Relying on last-click models alone can obscure your campaign’s true impact. An Incrementality Test isolates the causal effect of retail media—showing which impressions actually drive new sales, and which would have occurred anyway. As eMarketer notes, “retail media buyers need to go beyond ROAS when understanding ad impact.” Meanwhile, Grocery TV’s analysis found that CPG […]
Closed-Loop Reporting: Retail Media Campaign Follow-Up Read More »
A campaign doesn’t end when the ads go live—it’s just getting started. Closed-Loop Reporting completes the cycle by tying every dollar of ad spend back to actual sales, enabling marketers to measure ROI, refine attribution, and demonstrate true incremental lift. As eMarketer points out, pairing Retail Media with CTV unlocks richer closed-loop measurement for full-funnel
Modular PDP Assets: Flexible Retail Media Creatives Read More »
Brands running retail media campaigns need creative that scales.Modular PDP Assets are the answer—flexible visuals and copy components designed for rapid deployment on product detail pages. Instead of crafting custom banners for every SKU, you build once and reuse smartly. Think: swappable elements like logos, CTAs, and 6-second videos, ready to plug into any campaign.
In-Housing Programmatic: 2025 Retail DSP Guide Read More »
In-Housing Programmatic is emerging as a game-changer in the world of programmatic advertising. By internalizing programmatic capabilities—both tech and talent—brands can gain more transparency, agility, and ultimately greater ROI. According to eMarketer’s 2025 Ad Tech Trends, programmatic ad spending is projected to exceed $200 billion by 2026, despite mounting privacy challenges. Yet, Basis Technologies reports
SKU-Level Brief: Create Precise Retail Media Campaigns Read More »
Every winning retail media campaign starts with a SKU-Level Brief, a one-page document that aligns your team on exactly which products you’ll promote, to whom, when and how much you’ll spend. This level of precision prevents wasted budget and ensures each SKU gets the attention it deserves. To revisit the eight pillars that make briefs
Glossary of Modern Advertising: Key Terms & Retail Media Read More »
In today’s digital age, mastering advertising terminology is essential for success in both digital marketing and retail media. This Modern Advertising Glossary for Retail Media provides a comprehensive overview of key terms that drive e-commerce success—from traditional ad networks to innovative strategies like Amazon Ads, Amazon PPC, and Marketplace Advertising. Whether you’re a seasoned marketer
Paid vs Organic Search: Driving Retail Media Success Read More »
In the dynamic world of digital marketing, the strategy of Paid vs Organic Search Retail Media plays a crucial role in driving e-commerce success. Search is at the heart of every digital campaign, and understanding the balance between paid search and organic search is essential for capturing immediate traffic and building sustainable brand credibility. When
