Amazon Ads

Explore expert strategies for Amazon Ads. Discover techniques to optimize campaigns, enhance ad performance, and drive e-commerce success.

Infographic with a purple background featuring the title "In-Housing Programmatic" in white and "2025 Retail DSP Guide" in green. On the right, a white computer screen icon with a gear and upward arrow illustrates the concept of programmatic media tools and automation in retail advertising.

In-Housing Programmatic: 2025 Retail DSP Guide

In-Housing Programmatic: 2025 Retail DSP Guide Read More »

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In-Housing Programmatic is emerging as a game-changer in the world of programmatic advertising. By internalizing programmatic capabilities—both tech and talent—brands can gain more transparency, agility, and ultimately greater ROI. According to eMarketer’s 2025 Ad Tech Trends, programmatic ad spending is projected to exceed $200 billion by 2026, despite mounting privacy challenges. Yet, Basis Technologies reports […]

Leave a Comment | Amazon Ads, Quick Takes, Retail Media Mastery, Retail Media Strategy |
Infographic with a purple background showing the title “SKU-Level Brief” in white and the subtitle “Precise Campaigns” in green. On the right, a white document icon displays horizontal lines and a barcode, symbolizing detailed product-level planning in retail media campaigns.

SKU-Level Brief: Create Precise Retail Media Campaigns

SKU-Level Brief: Create Precise Retail Media Campaigns Read More »

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Every winning retail media campaign starts with a SKU-Level Brief, a one-page document that aligns your team on exactly which products you’ll promote, to whom, when and how much you’ll spend. This level of precision prevents wasted budget and ensures each SKU gets the attention it deserves. To revisit the eight pillars that make briefs

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Glossary of Modern Advertising: Key Terms & Retail Media

Glossary of Modern Advertising: Key Terms & Retail Media Read More »

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In today’s digital age, mastering advertising terminology is essential for success in both digital marketing and retail media. This Modern Advertising Glossary for Retail Media provides a comprehensive overview of key terms that drive e-commerce success—from traditional ad networks to innovative strategies like Amazon Ads, Amazon PPC, and Marketplace Advertising. Whether you’re a seasoned marketer

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Paid vs Organic Search: Driving Retail Media Success

Paid vs Organic Search: Driving Retail Media Success Read More »

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In the dynamic world of digital marketing, the strategy of Paid vs Organic Search Retail Media plays a crucial role in driving e-commerce success. Search is at the heart of every digital campaign, and understanding the balance between paid search and organic search is essential for capturing immediate traffic and building sustainable brand credibility. When

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