Amazon Retail

Insights and frameworks to improve product page performance and retail content on Amazon. For marketers, brand managers, and media teams.

Visual graphic illustrating retail levers on Amazon and marketplaces, showing the transition from physical shelf logic to algorithm-driven retail media strategy in 2026.
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In a supermarket aisle or on a marketplace homepage, the core problem is the same: a shopper has limited time, […]

Flat digital graphic in 1536 × 1024 px with a solid purple background (#320D72). On the left, bold white and green text reads “Amazon EU5 Product Categories – Behaviour, Logistics & Ads.” On the right, a white globe icon highlights Western Europe with green markers, representing differences in shopper behaviour, logistics models, and advertising strategies across Germany, the UK, France, Italy, and Spain.
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When brands talk about Amazon in Europe, the conversation usually starts with countries: “Germany is more price-sensitive.”“The UK is very

Flat digital graphic with a purple background (#320D72). On the left, bold white and green text reads “LATAM E-Commerce and Marketplaces: Trends for 2026.” On the right, a white silhouette of Latin America appears with a green location marker positioned over South America, representing regional marketplace trends. The layout follows a clean, modern retail-media design consistent with previous blog visuals.
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Latin America—commonly known as LATAM—is emerging as one of the most exciting and dynamic e-commerce regions globally. While APAC dominates

Flat digital graphic with a deep purple background (#320D72). On the left, bold white and green text reads “APAC E-commerce and Marketplaces: Asia-Pacific Trends for 2026.” On the right, a white silhouette map of the Asia-Pacific region is shown with a green location marker, representing key e-commerce and marketplace trends across APAC.
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The Asia-Pacific region—known globally by the acronym APAC—is the most complex, diverse and opportunity-rich e-commerce environment in the world. Unlike

Flat digital graphic with a purple background (#320D72). On the left, bold white and green text reads “E-commerce and Marketplaces in EMEA: Europe, Middle East & Africa Trends for 2026.” On the right, a simplified white map of the EMEA region is shown with green location markers, representing key markets across Europe, the Middle East, and Africa. The layout uses the same modern flat visual style as the previous creatives.
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Understanding how EMEA e-commerce marketplaces are evolving is essential for brands planning 2026.The region combines three different maturity curves: This

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