E-commerce Approach

Explore proven E-commerce Approach designed to optimize digital performance, boost conversions, and enhance business growth.

Infographic with a dark purple background showing the text “Closed-Loop Reporting” in white and “Measure What Matters” in green. On the right, a circular arrow icon symbolizes the connection between ad spend and actual results in retail media measurement.

Closed-Loop Reporting in Retail Media: How to Finally Measure What Matters

Closed-Loop Reporting in Retail Media: How to Finally Measure What Matters Read More »

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Retail media continues to grow as brands move budgets closer to the point of sale. But one key challenge remains: proving your campaigns actually drive purchases. That’s where closed-loop reporting comes in. 1. What Is Closed-Loop Reporting? Closed-loop reporting means tracking your marketing efforts—impressions, clicks, conversions—all the way to real purchases, closing the loop between […]

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Infographic with a deep purple background featuring the title “The Ultimate Marketplace Atlas” in bold white and green text. On the right, an icon displays a simplified map or globe with markers, representing strategic marketplace navigation and international reach.

The Ultimate Marketplace Atlas: Open vs Closed, C2C, B2C & B2B

The Ultimate Marketplace Atlas: Open vs Closed, C2C, B2C & B2B Read More »

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Navigating today’s marketplace landscape requires clarity. In 2025, there are dozens of platform types—each with its own rules, fees, and customer base. This Marketplace Atlas breaks down the essentials so you can confidently choose the right route: By the end, you’ll know exactly where your brand fits. Need a primer on why marketplaces matter? Start

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Infographic with a deep purple background featuring the title “Share of Search & Shelf” in white and “The Perfect Time to Sell” in green. On the right, a minimalist icon combines a magnifying glass and a retail shelf, representing the connection between online visibility and in-store presence.

Share of Search & Share of Shelf: Advanced Retail KPIs

Share of Search & Share of Shelf: Advanced Retail KPIs Read More »

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In retail media, raw ad metrics only tell half the story. To truly assess your brand’s digital visibility, two advanced KPIs stand out: Share of Search and Share of Shelf. These indicators show how often shoppers discover your brand online and where your products appear within digital shelves. As defined by Qualtrics and MetricsCart, these

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Infographic with a deep purple background featuring the text “Digital-In-Store” in white and “Measure Offline Impact” in green. On the right, an icon shows a digital display beside a shopping cart or a retail shelf, representing the integration of in-store technology and measurable results.

Digital-In-Store Traffic & Conversion: Measure Offline Impact

Digital-In-Store Traffic & Conversion: Measure Offline Impact Read More »

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Online ads capture clicks, but real revenue often happens in physical stores. To close that gap, brands must embrace Digital-In-Store measurement: tracking foot traffic and linking it to in-store conversions. As highlighted by Think with Google, combining local search marketing with in-store analytics drives measurable lift. In this post, I share four practical steps to

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Infographic with a purple background displaying the title “Retailer First-Party ID” in bold white and green text. On the right, an icon of a fingerprint or digital ID symbol suggests user-level targeting and identity management in retail media.

Retailer First-Party ID: Strategies for the Cookieless Era

Retailer First-Party ID: Strategies for the Cookieless Era Read More »

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As browsers phase out third-party cookies, brands must shift toward Retailer First-Party ID solutions to identify and engage shoppers across channels. These privacy-safe identifiers—collected directly by the retailer—enable personalization without compromising consumer trust. According to Criteo’s Alternative IDs: The Future of Cookieless Advertising, probabilistic and deterministic IDs can help bridge the data gap left by

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From First-Party Data to Campaign Ideas

Turning First-Party Data into Retail Media Campaign Ideas

Turning First-Party Data into Retail Media Campaign Ideas Read More »

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Data is the fuel that powers every effective retail media campaign. In a cookieless world, the ability to collect and act on first-party data—information you own, gathered directly from shoppers—has become critical. As Salesforce explains in “First-Party Data: How You Can Succeed in a Cookieless World” first-party data lets you build accurate customer profiles and

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