E-commerce Approach

Explore proven E-commerce Approach designed to optimize digital performance, boost conversions, and enhance business growth.

Infographic with a purple background displaying the title “Retailer First-Party ID” in bold white and green text. On the right, an icon of a fingerprint or digital ID symbol suggests user-level targeting and identity management in retail media.

Retailer First-Party ID: Strategies for the Cookieless Era

Retailer First-Party ID: Strategies for the Cookieless Era Read More »

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As browsers phase out third-party cookies, brands must shift toward Retailer First-Party ID solutions to identify and engage shoppers across channels. These privacy-safe identifiers—collected directly by the retailer—enable personalization without compromising consumer trust. According to Criteo’s Alternative IDs: The Future of Cookieless Advertising, probabilistic and deterministic IDs can help bridge the data gap left by […]

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From First-Party Data to Campaign Ideas

Turning First-Party Data into Retail Media Campaign Ideas

Turning First-Party Data into Retail Media Campaign Ideas Read More »

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Introduction Data is the fuel that powers every effective retail media campaign. In a cookieless world, the ability to collect and act on first-party data—information you own, gathered directly from shoppers—has become critical. As Salesforce explains in “First-Party Data: How You Can Succeed in a Cookieless World” first-party data lets you build accurate customer profiles

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