Relying on last-click models alone can obscure your campaign’s true impact. An Incrementality Test isolates the causal effect of retail […]
Retail Media Mastery
Retail Media Mastery is a collection of 15 concise, focused articles (400–600 words each) designed to guide you step by step through creating, managing, and optimizing retail media campaigns on major marketplaces. Each post dives into a specific topic—from crafting the initial brief and extracting insights from first-party data, to building the ideal team, selecting buying models, and mastering measurement and incrementality testing—and provides concrete examples, best practices, downloadable templates, and links to both internal and external resources. Perfect for professionals and managers seeking a practical, up-to-date, immediately actionable approach, Retail Media Mastery helps you turn every insight into real-world actions and maximize your campaign ROI.
In retail media, raw ad metrics only tell half the story. To truly assess your brand’s digital visibility, two advanced
Online ads capture clicks, but real revenue often happens in physical stores. To close that gap, brands must embrace Digital-In-Store
A campaign doesn’t end when the ads go live—it’s just getting started. Closed-Loop Reporting completes the cycle by tying every
Brands running retail media campaigns need creative that scales.Modular PDP Assets are the answer—flexible visuals and copy components designed for
As browsers phase out third-party cookies, brands must shift toward Retailer First-Party ID solutions to identify and engage shoppers across