Retail Media Mastery

Retail Media Mastery is a collection of 15 concise, focused articles (400–600 words each) designed to guide you step by step through creating, managing, and optimizing retail media campaigns on major marketplaces. Each post dives into a specific topic—from crafting the initial brief and extracting insights from first-party data, to building the ideal team, selecting buying models, and mastering measurement and incrementality testing—and provides concrete examples, best practices, downloadable templates, and links to both internal and external resources. Perfect for professionals and managers seeking a practical, up-to-date, immediately actionable approach, Retail Media Mastery helps you turn every insight into real-world actions and maximize your campaign ROI.

Infographic with a purple background showing the title “Retail Media Budget Allocation” in white and “iGRP vs ROAS” in green. On the right, a white scale icon compares two labeled sides—one for iGRP and one for ROAS—symbolizing the evaluation of performance metrics in retail media planning.
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Great campaigns fail if the budget is scattered. A clear Retail Media Budget Allocation framework aligns spend with goals, channels

Infographic with a purple background showing the title “SKU-Level Brief” in white and the subtitle “Precise Campaigns” in green. On the right, a white document icon displays horizontal lines and a barcode, symbolizing detailed product-level planning in retail media campaigns.
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Every winning retail media campaign starts with a SKU-Level Brief, a one-page document that aligns your team on exactly which

Infographic with a purple background featuring the title "Retail Media Networks" in white and "360° Agency Models" in green. On the right, a white circular network icon shows four connected dots forming a ring, representing collaboration and full-service agency models.
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To excel on marketplace platforms, brands need more than great creatives—they need a 360° agency that can navigate complex Retail

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