Retail Media Mastery: 15-Step Campaign Roadmap

Retail Media Mastery

Retail Media Mastery is a collection of 15 concise, focused articles (400–600 words each) designed to guide you step by step through creating, managing, and optimizing retail media campaigns on major marketplaces. Each post dives into a specific topic—from crafting the initial brief and extracting insights from first-party data, to building the ideal team, selecting buying models, and mastering measurement and incrementality testing—and provides concrete examples, best practices, downloadable templates, and links to both internal and external resources. Perfect for professionals and managers seeking a practical, up-to-date, immediately actionable approach, Retail Media Mastery helps you turn every insight into real-world actions and maximize your campaign ROI.

8 Key Elements of a Retail Media Brief

8 Key Elements of a Retail Media Brief Read More »

Best Practices, Guides

Introduction Every successful retail media campaign begins with a single, well‑crafted document: the brief. In marketplace advertising—whether you’re running sponsored products on Amazon or display ads through Carrefour Link—the brief sets the direction for strategy, creative execution and measurement. It ensures every stakeholder—from brand marketers to merchant teams—understands which SKUs to promote, which audiences to […]

Leave a Comment | Quick Takes, Retail Media Mastery, Retail Media Strategy | April 21, 2025

Retail Media Strategy: Why a Solid Brief Is Your Competitive Edge

Introduction Before talking CPC bids, Sponsored Products, or incremental ROAS, decide where you want to go. A concise, crystal‑clear brief is the ignition switch of any retail media strategy. Whether you advertise on Amazon, Carrefour, or Zalando, formats change—but the principle is immutable: without clear coordinates you risk burning budget on ads that move neither