Data is the fuel that powers every effective retail media campaign. In a cookieless world, the ability to collect and […]
Retail Media Mastery
Retail Media Mastery is a collection of 15 concise, focused articles (400–600 words each) designed to guide you step by step through creating, managing, and optimizing retail media campaigns on major marketplaces. Each post dives into a specific topic—from crafting the initial brief and extracting insights from first-party data, to building the ideal team, selecting buying models, and mastering measurement and incrementality testing—and provides concrete examples, best practices, downloadable templates, and links to both internal and external resources. Perfect for professionals and managers seeking a practical, up-to-date, immediately actionable approach, Retail Media Mastery helps you turn every insight into real-world actions and maximize your campaign ROI.
Every successful retail media campaign begins with a single, well‑crafted document: the brief. In marketplace advertising—whether you’re running sponsored products
Before talking CPC bids, Sponsored Products, or incremental ROAS, decide where you want to go. A concise, crystal‑clear brief is