Retail Media Career Blueprint

A comprehensive, step-by-step roadmap for building a career in retail media—from your academic journey in Humanities and Economics, through Amazon interview strategies and early ad-product launches, to leadership challenges, mentorship, work-life integration, and continuous growth driven by feedback. Each article delivers practical tips and personal anecdotes to guide you at every stage.

Digital illustration with green background and purple elements, depicting the concept of career progression in retail media, highlighting the path to becoming a senior manager.

Retail Media Career Progression: My Senior Manager Path

Retail Media Career Progression: My Senior Manager Path Read More »

This article traces my personal growth journey in retail media—from Sales Operations Specialist through to Senior E-commerce & Retail Media Manager. Along the way, it highlights competencies developed, challenges overcome, and milestones achieved. For the full professional background, see my LinkedIn profile. 1. Career Path & Personal Journey An integrated view of typical roles, key […]

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Infographic with a green background and bold purple text reading “From Digital Marketing to Retail Media.” On the right, an icon of a directional arrow or transition symbol represents the evolution from traditional digital marketing to retail-focused media strategies.

Moving from Digital Marketing to Retail Media: A Professional Guide

Moving from Digital Marketing to Retail Media: A Professional Guide Read More »

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The transition—moving from digital marketing to retail media—represents a natural yet consequential evolution for marketing professionals who wish to influence outcomes at the point of purchase. This article delineates the principal differences between the two disciplines, presents a first‑hand case study of the pivot, and offers a structured plan to facilitate an informed shift. 1

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Infographic with a green background and bold purple text reading “My First Steps in Digital & E-commerce.” On the right, an icon shows footsteps or a digital symbol like a laptop or shopping cart, representing the beginning of a professional journey in the digital and e-commerce space.

Breaking In: My First Steps in Digital & E-commerce

Breaking In: My First Steps in Digital & E-commerce Read More »

Starting a career in retail media often begins with the first steps in digital ecommerce—learning how campaigns work, understanding performance metrics, and experimenting with content and ads. This article shares key skills, current trends, and personal experiences that helped shape my early path in this fast-evolving field. 1. The Digital & E-commerce Landscape: A Snapshot

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nfographic with a vibrant green background featuring the text “Gap Year for Personal Growth” in bold purple. On the right, a silhouette of a backpack or path icon symbolizes exploration, reflection, and personal development outside traditional career or academic routes.

A Year Out: Gap Year for Personal Growth

A Year Out: Gap Year for Personal Growth Read More »

It is often assumed that only on-the-job training keeps retail media professionals sharp, and that time away from work offers little in terms of skills development. However, a gap year personal growth experience—stepping away from formal work or study—can constitute a powerful investment in both personal and professional development. In an industry that never stops

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Flat-style icon of a human head with an open book inside, next to the bold text ‘The Humanities Edge’ in dark purple on a green background.

Why Humanities Matter in Retail Media

Why Humanities Matter in Retail Media Read More »

It’s often assumed that only economics or business degrees prepare you for digital marketing or retail media. However, a humanities retail media background can provide skills that employers value most. Moreover, these skills include empathy, collaboration, and critical thinking. 1. General Overview: Key Soft Skills for Humanities in Retail Media Skill Map: Humanities vs. Economics

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