Retail Media Career Blueprint

In a landscape dominated by data and automation, uncovering personal “superpowers”—that unique blend of skills, perspectives, and motivations—sets retail media professionals apart. This article outlines a four-step framework to discover and validate core strengths, illustrates real-world applications through personal examples, and offers actionable tips to integrate these superpowers into career advancement strategies. Explore related guides: […]

Starting a career in retail media often begins with the first steps in digital ecommerce—learning how campaigns work, understanding performance metrics, and experimenting with content and ads. This article shares key skills, current trends, and personal experiences that helped shape my early path in this fast-evolving field. 1. The Digital & E-commerce Landscape: A Snapshot

It is often assumed that only on-the-job training keeps retail media professionals sharp, and that time away from work offers little in terms of skills development. However, a gap year personal growth experience—stepping away from formal work or study—can constitute a powerful investment in both personal and professional development. In an industry that never stops

It’s often assumed that only economics or business degrees prepare you for digital marketing or retail media. However, a humanities retail media background can provide skills that employers value most. Moreover, these skills include empathy, collaboration, and critical thinking. 1. General Overview: Key Soft Skills for Humanities in Retail Media Skill Map: Humanities vs. Economics