Retail Media Strategy

Explore expert Retail Media Strategy designed to maximize digital advertising performance and fuel sustainable business growth.

Infographic with a dark purple background showing the text “Closed-Loop Reporting” in white and “Measure What Matters” in green. On the right, a circular arrow icon symbolizes the connection between ad spend and actual results in retail media measurement.

Closed-Loop Reporting in Retail Media: How to Finally Measure What Matters

Closed-Loop Reporting in Retail Media: How to Finally Measure What Matters Read More »

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Retail media continues to grow as brands move budgets closer to the point of sale. But one key challenge remains: proving your campaigns actually drive purchases. That’s where closed-loop reporting comes in. 1. What Is Closed-Loop Reporting? Closed-loop reporting means tracking your marketing efforts—impressions, clicks, conversions—all the way to real purchases, closing the loop between […]

Leave a Comment | E-commerce Approach, Retail Media Strategy |
Infographic with a deep purple background featuring the title “Seller’s Compass” in white and “Choosing the Right Marketplace” in green. On the right, an icon of a compass or directional sign symbolizes strategic decision-making for sellers navigating multiple marketplace options.

The Seller’s Compass: How to Choose the Right Marketplace

The Seller’s Compass: How to Choose the Right Marketplace Read More »

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Choosing the right marketplace can mean the difference between stagnant sales and explosive growth. With dozens of platforms available—each with unique fees, audiences, and requirements—you need a clear framework. In this article, you’ll discover five crucial steps to identify the perfect marketplace for your brand in 2025. For more on marketplace benefits, see Marketplace 2025:

Leave a Comment | Marketplace Launchpad, Retail Media Strategy |
Infographic with a deep purple background displaying the title “7 Competitive Levers” in white and “Marketplace Pros & Cons” in green. On the right, an icon of a balanced scale or checklist reflects the evaluation of strengths and weaknesses across marketplace platforms.

7 Competitive Levers: Marketplace Pros & Cons

7 Competitive Levers: Marketplace Pros & Cons Read More »

Selling on a marketplace can accelerate your brand’s growth—but it’s not without its trade-offs. In this guide, we unpack seven strategic advantages of marketplaces in 2025—along with the friction points every seller should anticipate. Haven’t read the previous chapters? Start with Marketplace 2025: Why Sell on a Marketplace and How to Start and The Ultimate

Leave a Comment | Marketplace Launchpad, Retail Media Strategy |
Infographic with a deep purple background featuring the title “The Ultimate Marketplace Atlas” in bold white and green text. On the right, an icon displays a simplified map or globe with markers, representing strategic marketplace navigation and international reach.

The Ultimate Marketplace Atlas: Open vs Closed, C2C, B2C & B2B

The Ultimate Marketplace Atlas: Open vs Closed, C2C, B2C & B2B Read More »

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Navigating today’s marketplace landscape requires clarity. In 2025, there are dozens of platform types—each with its own rules, fees, and customer base. This Marketplace Atlas breaks down the essentials so you can confidently choose the right route: By the end, you’ll know exactly where your brand fits. Need a primer on why marketplaces matter? Start

Leave a Comment | Amazon Retail, E-commerce Approach, Marketplace Launchpad, Quick Takes, Retail Media Strategy |
Infographic with a deep purple background featuring the text “Incrementality Test” in white and “2025 Retail Media Attribution” in green. On the right, an icon shows a graph with a magnifying glass or comparison bars, representing the evaluation of media effectiveness through incrementality.

Incrementality Test: 2025 Retail Media Attribution

Incrementality Test: 2025 Retail Media Attribution Read More »

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Relying on last-click models alone can obscure your campaign’s true impact. An Incrementality Test isolates the causal effect of retail media—showing which impressions actually drive new sales, and which would have occurred anyway. As eMarketer notes, “retail media buyers need to go beyond ROAS when understanding ad impact.” Meanwhile, Grocery TV’s analysis found that CPG

Leave a Comment | Amazon Ads, Retail Media Mastery, Retail Media Strategy |
Infographic with a deep purple background featuring the title “Share of Search & Shelf” in white and “The Perfect Time to Sell” in green. On the right, a minimalist icon combines a magnifying glass and a retail shelf, representing the connection between online visibility and in-store presence.

Share of Search & Share of Shelf: Advanced Retail KPIs

Share of Search & Share of Shelf: Advanced Retail KPIs Read More »

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In retail media, raw ad metrics only tell half the story. To truly assess your brand’s digital visibility, two advanced KPIs stand out: Share of Search and Share of Shelf. These indicators show how often shoppers discover your brand online and where your products appear within digital shelves. As defined by Qualtrics and MetricsCart, these

Leave a Comment | E-commerce Approach, Retail Media Mastery, Retail Media Strategy |
Infographic with a deep purple background featuring the title “Marketplace 2025” in white and “The Perfect Time to Sell” in green. On the right, a white icon of a shopping cart and upward arrow represents growing opportunity and sales potential in digital marketplaces.

Marketplace 2025: Why It’s the Perfect Time to Sell (and How to Start)

Marketplace 2025: Why It’s the Perfect Time to Sell (and How to Start) Read More »

Global e-commerce is on fire—projected to exceed $6.5 trillion in 2025 (Digital Commerce 360¹). Yet many brands still struggle to get discovered. A marketplace can solve this instantly. Instead of building and marketing your own store, you tap into an existing audience of 100–200 million monthly visitors per platform. In this article, you’ll learn the

Leave a Comment | Marketplace Launchpad, Retail Media Strategy |
Infographic with a deep purple background featuring the text “Digital-In-Store” in white and “Measure Offline Impact” in green. On the right, an icon shows a digital display beside a shopping cart or a retail shelf, representing the integration of in-store technology and measurable results.

Digital-In-Store Traffic & Conversion: Measure Offline Impact

Digital-In-Store Traffic & Conversion: Measure Offline Impact Read More »

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Online ads capture clicks, but real revenue often happens in physical stores. To close that gap, brands must embrace Digital-In-Store measurement: tracking foot traffic and linking it to in-store conversions. As highlighted by Think with Google, combining local search marketing with in-store analytics drives measurable lift. In this post, I share four practical steps to

Leave a Comment | E-commerce Approach, Retail Media Mastery, Retail Media Strategy |
Infographic with a purple background featuring the title “Closed-Loop Reporting” in bold white and green. On the right, a circular arrow or analytics icon represents the continuous cycle of data feedback and performance measurement in retail media strategies.

Closed-Loop Reporting: Retail Media Campaign Follow-Up

Closed-Loop Reporting: Retail Media Campaign Follow-Up Read More »

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A campaign doesn’t end when the ads go live—it’s just getting started. Closed-Loop Reporting completes the cycle by tying every dollar of ad spend back to actual sales, enabling marketers to measure ROI, refine attribution, and demonstrate true incremental lift. As eMarketer points out, pairing Retail Media with CTV unlocks richer closed-loop measurement for full-funnel

Leave a Comment | Amazon Ads, Quick Takes, Retail Media Mastery, Retail Media Strategy |
Infographic with a deep purple background featuring the text “Modular PDP Assets” in bold white and green. On the right, an icon shows a layout grid or layered blocks, representing customizable product detail page (PDP) elements in e-commerce.

Modular PDP Assets: Flexible Retail Media Creatives

Modular PDP Assets: Flexible Retail Media Creatives Read More »

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Brands running retail media campaigns need creative that scales.Modular PDP Assets are the answer—flexible visuals and copy components designed for rapid deployment on product detail pages. Instead of crafting custom banners for every SKU, you build once and reuse smartly. Think: swappable elements like logos, CTAs, and 6-second videos, ready to plug into any campaign.

Leave a Comment | Amazon Ads, Quick Takes, Retail Media Mastery, Retail Media Strategy |
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