Retail Media Strategy

Explore expert Retail Media Strategy designed to maximize digital advertising performance and fuel sustainable business growth.

Flat digital graphic with a purple background. On the left, bold white and green text reads “Google Ads Search vs Amazon Ads Search.” On the right, two white browser windows are shown: one with a circular “G” search icon and one with an Amazon-style shopping bag, representing the comparison between Google search ads and Amazon search ads.
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“Search” looks like a single line in the media plan.In reality, Google Ads Search and Amazon Ads Search are two

Flat digital graphic with a purple background (#320D72). On the left, bold white and green text reads “LATAM E-Commerce and Marketplaces: Trends for 2026.” On the right, a white silhouette of Latin America appears with a green location marker positioned over South America, representing regional marketplace trends. The layout follows a clean, modern retail-media design consistent with previous blog visuals.
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Latin America—commonly known as LATAM—is emerging as one of the most exciting and dynamic e-commerce regions globally. While APAC dominates

Flat digital graphic with a deep purple background (#320D72). On the left, bold white and green text reads “APAC E-commerce and Marketplaces: Asia-Pacific Trends for 2026.” On the right, a white silhouette map of the Asia-Pacific region is shown with a green location marker, representing key e-commerce and marketplace trends across APAC.
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The Asia-Pacific region—known globally by the acronym APAC—is the most complex, diverse and opportunity-rich e-commerce environment in the world. Unlike

Flat digital graphic with a purple background (#320D72). On the left, bold white and green text reads “E-commerce and Marketplaces in EMEA: Europe, Middle East & Africa Trends for 2026.” On the right, a simplified white map of the EMEA region is shown with green location markers, representing key markets across Europe, the Middle East, and Africa. The layout uses the same modern flat visual style as the previous creatives.
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Understanding how EMEA e-commerce marketplaces are evolving is essential for brands planning 2026.The region combines three different maturity curves: This

Flat digital graphic with a purple background (#320D72). On the left, bold white text reads “E-commerce 2025 Trends: What Actually Changed and What It Means for Brands in 2026?”. On the right, a large white shopping bag icon contains a globe symbol, representing global e-commerce evolution. The layout matches a clean, modern retail-media visual identity with balanced spacing and high contrast.
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Understanding what happened in 2025 is essential to prepare for an increasingly competitive environment. This year did not introduce radical

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