Welcome to EmilioDeCesare.com, a space dedicated to Retail Media, E-commerce Advertising, and Digital Marketing leadership.

This website reflects my professional experience as a Senior E-commerce & Retail Media Leader, built over 8+ years across Amazon and leading marketplaces in EMEA, the US, and LATAM. The focus is on frameworks, operating models, and strategic reflections that support the growth of a more connected, data-driven retail media ecosystem.

What to expect

The site brings together in-depth guides and thought leadership on:

• Retail Media: strategy, programmatic activation, measurement

• Amazon Advertising: Search, DSP, Sponsored Ads, AMC

• Marketplace Media: Criteo, Carrefour Links, Bol.com, Allegro

• E-commerce Growth & Digital Leadership

Content blends practical methodologies (from media governance to campaign execution) with broader perspectives on performance, innovation, and international best practices.

Quality and methodology

To ensure accuracy and relevance, content development is supported by AI-powered tools for research, structure, and optimization. Artificial Intelligence acts as an enabler — assisting in editing, consistency checks, and SEO alignment — while all strategic insights, analysis, and frameworks remain the result of direct professional expertise.

Editorial note / Ethical disclaimer

All articles are written with the goal of contributing to the cultural and professional growth of the retail media industry. Content is based on public information, personal expertise, and widely available case studies. No confidential or proprietary data from professional roles is ever disclosed.

Emilio De Cesare