Amazon Advanced

Explore advanced Amazon strategies tailored for experienced marketers and entrepreneurs. This tag features in-depth guides, expert insights, and innovative tactics to refine your approach and scale your online business.

Flat digital graphic with a deep purple background (#320D72) and bold white and green (#7BB52B) text reading “Retail Media Programmatic: The Complete Guide.” On the corner, a green circular badge with the word “Guide” highlights the content type. On the right, an icon represents programmatic advertising, styled consistently with previous blog visuals.

Retail Media Programmatic: The Complete Guide to the Future of Advertising

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Retail Media has quickly evolved from a niche marketing channel into one of the fastest-growing segments in digital advertising. According to Business Insider, global retail media ad spend is projected to reach $62 billion by 2025, with forecasts indicating that the market will approach $100 billion by 2027. This growth is fueled by the rapid […]

Leave a Comment | Amazon Ads, Pillar Articles |
Flat digital graphic with a bold purple background (#320D72) and green accent text (#7BB52B). The main title reads “ACOS Rising in Amazon Ads? 7 Reasons Why.” On the right side, an icon of an upward-trending chart and Amazon shopping bag illustrates increasing ad spend and performance analysis, consistent with previous blog cover designs.

ACOS Rising in Amazon Ads? 7 Reasons Why (and How to Fix Them)

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One of the most common challenges in Amazon Ads is watching ACOS rise over time. Campaigns that once delivered strong performance gradually lose efficiency, with advertising costs climbing faster than sales. For advertisers, this signals shrinking margins and declining return on investment. ACOS does not increase randomly. It typically reflects changes in competition, shifts in

Leave a Comment | Amazon Ads, Retail Media Strategy |
Flat digital graphic with bold text “Amazon Ads Budget Running Out Too Fast?” on a clean purple background, designed in the same modern style as previous blog covers.

Amazon Ads Budget Running Out Too Fast? 7 Common Causes and Fixes

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Many advertisers face the same frustration: a campaign goes live in the morning, but by lunchtime the Amazon Ads budget is already gone. Once the spend is exhausted, ads disappear for the rest of the day, limiting visibility and reducing sales opportunities. This problem often stems from a handful of recurring issues — from targeting

Leave a Comment | Amazon Ads, Retail Media Strategy |
Infographic with a dark purple background showing the text “Closed-Loop Reporting” in white and “Measure What Matters” in green. On the right, a circular arrow icon symbolizes the connection between ad spend and actual results in retail media measurement.

Closed-Loop Reporting in Retail Media: How to Finally Measure What Matters

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Retail media continues to grow as brands move budgets closer to the point of sale. But one key challenge remains: proving your campaigns actually drive purchases. That’s where closed-loop reporting comes in. 1. What Is Closed-Loop Reporting? Closed-loop reporting means tracking your marketing efforts—impressions, clicks, conversions—all the way to real purchases, closing the loop between

Leave a Comment | E-commerce Approach, Retail Media Strategy |
Infographic with a deep purple background featuring the text “Modular PDP Assets” in bold white and green. On the right, an icon shows a layout grid or layered blocks, representing customizable product detail page (PDP) elements in e-commerce.

Modular PDP Assets: Flexible Retail Media Creatives

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Brands running retail media campaigns need creative that scales.Modular PDP Assets are the answer—flexible visuals and copy components designed for rapid deployment on product detail pages. Instead of crafting custom banners for every SKU, you build once and reuse smartly. Think: swappable elements like logos, CTAs, and 6-second videos, ready to plug into any campaign.

Leave a Comment | Amazon Ads, Quick Takes, Retail Media Mastery, Retail Media Strategy |
Infographic with a purple background featuring the title "In-Housing Programmatic" in white and "2025 Retail DSP Guide" in green. On the right, a white computer screen icon with a gear and upward arrow illustrates the concept of programmatic media tools and automation in retail advertising.

In-Housing Programmatic: 2025 Retail DSP Guide

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In-Housing Programmatic is emerging as a game-changer in the world of programmatic advertising. By internalizing programmatic capabilities—both tech and talent—brands can gain more transparency, agility, and ultimately greater ROI. According to eMarketer’s 2025 Ad Tech Trends, programmatic ad spending is projected to exceed $200 billion by 2026, despite mounting privacy challenges. Yet, Basis Technologies reports

Leave a Comment | Amazon Ads, Quick Takes, Retail Media Mastery, Retail Media Strategy |
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