Amazon Basic

Discover beginner-friendly guides, tips, and best practices to kickstart your Amazon strategy and achieve online success.

Hidden Costs in Amazon Advertising: what’s eating your margins — purple cover with leaking bucket icon ($ and %).

Hidden Costs in Amazon Advertising: What’s Eating Your Margins

Hidden Costs in Amazon Advertising: What’s Eating Your Margins Read More »

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In Amazon Ads, a campaign may look profitable on the surface — ACOS is stable, ROAS appears healthy, and daily budgets are consistent. Yet, when overall profitability is reviewed, margins keep shrinking. Hidden costs are the invisible factors that quietly erode performance. They include inefficient spend, structural leaks in campaign setup, and external pressures like […]

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Amazon SEO Strategy: fix low organic share when PPC is strong – magnifying glass with trend arrow on purple background.

Amazon SEO Strategy: Fix Low Organic Share When PPC Is Strong

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In many accounts, paid media buys visibility while organic performance remains subdued. PPC can scale sales and hold a healthy TACOS. However, page‑one presence often stays thin, organic sessions stagnate, and rankings slide as soon as bids ease. In short, the Amazon SEO strategy fails to convert paid momentum into durable organic value. This article

Leave a Comment | Amazon Playbook, Amazon SEO |
Flat digital graphic in 1536 × 1024 px with a solid purple background (#320D72). On the left, bold white and green (#7BB52B) text reads “Amazon 1P vs 3P vs Hybrid” with a subtitle “How to Choose the Right Model.” On the right, a white icon illustrates a balance/scale symbol with three blocks, representing the comparison between 1P, 3P, and hybrid business models. The style is consistent with previous retail media visuals, using clean flat design, bold typography, and professional composition.

Amazon 1P vs 3P vs Hybrid: How to Choose the Right Model

Amazon 1P vs 3P vs Hybrid: How to Choose the Right Model Read More »

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Selecting between 1P (Vendor Central), 3P (Seller Central), or a hybrid configuration has material impact on margin, price control, and speed. This guide follows a brand-first logic: align the model with business goals, validate unit economics under realistic assumptions, and formalize operating rules for pricing, availability, content, and compliance. With this sequence, outcomes become predictable:

Leave a Comment | Amazon Playbook, Amazon Retail, Uncategorized |
Purple banner with bold text “Amazon DSP Pacing Issues: 10 Fixes to Kickstart Delivery” in white and green, alongside a target icon with an arrow and a green circle labeled “Guide.”

Amazon DSP Pacing Issues: 10 Fixes to Kickstart Delivery

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A new order is launched, spend remains stuck at single digits, win rate is depressed, and delivery appears uneven across the day. When amazon dsp pacing issues occur, the cause is typically a narrow set of controllable factors. This guide consolidates those factors into a practical framework: symptoms, root causes, a 10-step checklist, a 24-hour

Leave a Comment | Amazon Ads, Retail Media Strategy |
Flat digital graphic with a deep purple background (#320D72) and bold white and green (#7BB52B) text reading “Retail Media Programmatic: The Complete Guide.” On the corner, a green circular badge with the word “Guide” highlights the content type. On the right, an icon represents programmatic advertising, styled consistently with previous blog visuals.

Retail Media Programmatic: The Complete Guide to the Future of Advertising

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Retail Media has quickly evolved from a niche marketing channel into one of the fastest-growing segments in digital advertising. According to Business Insider, global retail media ad spend is projected to reach $62 billion by 2025, with forecasts indicating that the market will approach $100 billion by 2027. This growth is fueled by the rapid

Leave a Comment | Amazon Ads, Pillar Articles |
Flat digital graphic with a bold purple background (#320D72) and green accent text (#7BB52B). The main title reads “ACOS Rising in Amazon Ads? 7 Reasons Why.” On the right side, an icon of an upward-trending chart and Amazon shopping bag illustrates increasing ad spend and performance analysis, consistent with previous blog cover designs.

ACOS Rising in Amazon Ads? 7 Reasons Why (and How to Fix Them)

ACOS Rising in Amazon Ads? 7 Reasons Why (and How to Fix Them) Read More »

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One of the most common challenges in Amazon Ads is watching ACOS rise over time. Campaigns that once delivered strong performance gradually lose efficiency, with advertising costs climbing faster than sales. For advertisers, this signals shrinking margins and declining return on investment. ACOS does not increase randomly. It typically reflects changes in competition, shifts in

Leave a Comment | Amazon Ads, Retail Media Strategy |
Digital graphic with bold text “Amazon Ads Not Converting? 5 Common Mistakes” on a purple background, styled consistently with previous blog cover designs.

Amazon Ads Not Converting? 5 Common Mistakes (and How to Fix Them)

Amazon Ads Not Converting? 5 Common Mistakes (and How to Fix Them) Read More »

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You’ve invested time, budget, and creative energy into your Amazon Ads… but the results aren’t there. Clicks are coming in, yet Amazon Ads not converting is a reality for many advertisers. Poor performance often comes from targeting choices, product detail page issues, bidding strategy, campaign structure, or lack of continuous optimization. In this article, we’ll

Leave a Comment | Amazon Ads, Amazon Playbook |
Infographic with a deep purple background featuring the title “The Ultimate Marketplace Atlas” in bold white and green text. On the right, an icon displays a simplified map or globe with markers, representing strategic marketplace navigation and international reach.

The Ultimate Marketplace Atlas: Open vs Closed, C2C, B2C & B2B

The Ultimate Marketplace Atlas: Open vs Closed, C2C, B2C & B2B Read More »

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Navigating today’s marketplace landscape requires clarity. In 2025, there are dozens of platform types—each with its own rules, fees, and customer base. This Marketplace Atlas breaks down the essentials so you can confidently choose the right route: By the end, you’ll know exactly where your brand fits. Need a primer on why marketplaces matter? Start

Leave a Comment | Amazon Retail, E-commerce Approach, Marketplace Launchpad, Quick Takes, Retail Media Strategy |
Infographic with a deep purple background featuring the text “Amazon 2025” in white and “Evolution & Global Vision” in green. On the right, a world globe icon with dynamic arrows suggests international growth and strategic expansion of Amazon’s marketplace model.

Amazon 2025: Evolution and Global Vision

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Amazon’s evolution and vision in 2025 reflect one of the most significant shifts in global retail and technology. From its beginnings as a bookstore, Amazon has become a dominant force in logistics, AI, and customer experience. In this article, we break down the key themes that define Amazon’s success today—and offer takeaways for retailers aiming

Leave a Comment | Amazon Retail, Pillar Articles |

Glossary of Modern Advertising: Key Terms & Retail Media

Glossary of Modern Advertising: Key Terms & Retail Media Read More »

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In today’s digital age, mastering advertising terminology is essential for success in both digital marketing and retail media. This Modern Advertising Glossary for Retail Media provides a comprehensive overview of key terms that drive e-commerce success—from traditional ad networks to innovative strategies like Amazon Ads, Amazon PPC, and Marketplace Advertising. Whether you’re a seasoned marketer

Leave a Comment | Amazon Ads, Quick Takes, Retail Media Strategy |
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