Best Practices

Explore a curated collection of best practices, actionable tips, and strategies designed to enhance your digital approach and drive business success.

Flat digital graphic in 1536 × 1024 px with a solid purple background (#320D72). On the left, bold white and green text reads “Amazon EU5 Product Categories – Behaviour, Logistics & Ads.” On the right, a white globe icon highlights Western Europe with green markers, representing differences in shopper behaviour, logistics models, and advertising strategies across Germany, the UK, France, Italy, and Spain.
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When brands talk about Amazon in Europe, the conversation usually starts with countries: “Germany is more price-sensitive.”“The UK is very

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