Explore a curated collection of best practices, actionable tips, and strategies designed to enhance your digital approach and drive business success.
SKU-Level Brief: Create Precise Retail Media Campaigns Read More »
Every winning retail media campaign starts with a SKU-Level Brief, a one-page document that aligns your team on exactly which products you’ll promote, to whom, when and how much you’ll spend. This level of precision prevents wasted budget and ensures each SKU gets the attention it deserves. To revisit the eight pillars that make briefs […]
Retail Media Team: Key Roles for Brand + Retailer Success Read More »
Every high-performing retail media campaign rests on one thing: the right team. As a Retail Media Expert, you must coordinate brand marketers, merchant specialists and retailer contacts to execute, monitor and optimize ads across marketplaces. Without clear roles and communication processes, even the best strategy can fall flat. As HubSpot shows in “How to Choose
Turning First-Party Data into Retail Media Campaign Ideas Read More »
Data is the fuel that powers every effective retail media campaign. In a cookieless world, the ability to collect and act on first-party data—information you own, gathered directly from shoppers—has become critical. As Salesforce explains in “First-Party Data: How You Can Succeed in a Cookieless World” first-party data lets you build accurate customer profiles and
8 Key Elements of a Retail Media Brief Read More »
Every successful retail media campaign begins with a single, well‑crafted document: the brief. In marketplace advertising—whether you’re running sponsored products on Amazon or display ads through Carrefour Link—the brief sets the direction for strategy, creative execution and measurement. It ensures every stakeholder—from brand marketers to merchant teams—understands which SKUs to promote, which audiences to target
Retail Media Strategy: Why a Solid Brief Is Your Competitive Edge Read More »
Before talking CPC bids, Sponsored Products, or incremental ROAS, decide where you want to go. A concise, crystal‑clear brief is the ignition switch of any retail media strategy. Whether you advertise on Amazon, Carrefour, or Zalando, formats change—but the principle is immutable: without clear coordinates you risk burning budget on ads that move neither share
Paid vs Organic Search: Driving Retail Media Success Read More »
In the dynamic world of digital marketing, the strategy of Paid vs Organic Search Retail Media plays a crucial role in driving e-commerce success. Search is at the heart of every digital campaign, and understanding the balance between paid search and organic search is essential for capturing immediate traffic and building sustainable brand credibility. When
