Best Practices

Explore a curated collection of best practices, actionable tips, and strategies designed to enhance your digital approach and drive business success.

Infographic with a deep purple background featuring the title “Seller’s Compass” in white and “Choosing the Right Marketplace” in green. On the right, an icon of a compass or directional sign symbolizes strategic decision-making for sellers navigating multiple marketplace options.
,

Choosing the right marketplace can mean the difference between stagnant sales and explosive growth. With dozens of platforms available—each with

Infographic with a deep purple background featuring the text “Incrementality Test” in white and “2025 Retail Media Attribution” in green. On the right, an icon shows a graph with a magnifying glass or comparison bars, representing the evaluation of media effectiveness through incrementality.
, ,

Relying on last-click models alone can obscure your campaign’s true impact. An Incrementality Test isolates the causal effect of retail

Infographic with a deep purple background featuring the title “Share of Search & Shelf” in white and “The Perfect Time to Sell” in green. On the right, a minimalist icon combines a magnifying glass and a retail shelf, representing the connection between online visibility and in-store presence.
, ,

In retail media, raw ad metrics only tell half the story. To truly assess your brand’s digital visibility, two advanced

Infographic with a deep purple background featuring the text “Digital-In-Store” in white and “Measure Offline Impact” in green. On the right, an icon shows a digital display beside a shopping cart or a retail shelf, representing the integration of in-store technology and measurable results.
, ,

Online ads capture clicks, but real revenue often happens in physical stores. To close that gap, brands must embrace Digital-In-Store

Infographic with a purple background featuring the title “Closed-Loop Reporting” in bold white and green. On the right, a circular arrow or analytics icon represents the continuous cycle of data feedback and performance measurement in retail media strategies.
, , ,

A campaign doesn’t end when the ads go live—it’s just getting started. Closed-Loop Reporting completes the cycle by tying every

Scroll to Top