Best Practices

Explore a curated collection of best practices, actionable tips, and strategies designed to enhance your digital approach and drive business success.

Infographic with a deep purple background featuring the title “Seller’s Compass” in white and “Choosing the Right Marketplace” in green. On the right, an icon of a compass or directional sign symbolizes strategic decision-making for sellers navigating multiple marketplace options.
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Choosing the right marketplace can mean the difference between stagnant sales and explosive growth. With dozens of platforms available—each with

Infographic with a deep purple background featuring the text “Incrementality Test” in white and “2025 Retail Media Attribution” in green. On the right, an icon shows a graph with a magnifying glass or comparison bars, representing the evaluation of media effectiveness through incrementality.
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Relying on last-click models alone can obscure your campaign’s true impact. An Incrementality Test isolates the causal effect of retail

Infographic with a deep purple background featuring the title “Share of Search & Shelf” in white and “The Perfect Time to Sell” in green. On the right, a minimalist icon combines a magnifying glass and a retail shelf, representing the connection between online visibility and in-store presence.
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In retail media, raw ad metrics only tell half the story. To truly assess your brand’s digital visibility, two advanced

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