EMEA

EMEA markets span Europe, the Middle East and Africa. Here you’ll find concise analyses on economic trends, startups, investment flows and regulatory shifts throughout the region.

Visual graphic illustrating retail levers on Amazon and marketplaces, showing the transition from physical shelf logic to algorithm-driven retail media strategy in 2026.
, , ,

In a supermarket aisle or on a marketplace homepage, the core problem is the same: a shopper has limited time,

Flat digital graphic with a purple background (#320D72). On the left, bold white and green text reads “E-commerce and Marketplaces in EMEA: Europe, Middle East & Africa Trends for 2026.” On the right, a simplified white map of the EMEA region is shown with green location markers, representing key markets across Europe, the Middle East, and Africa. The layout uses the same modern flat visual style as the previous creatives.
, ,

Understanding how EMEA e-commerce marketplaces are evolving is essential for brands planning 2026.The region combines three different maturity curves: This

Flat digital graphic with a purple background (#320D72). On the left, bold white text reads “E-commerce 2025 Trends: What Actually Changed and What It Means for Brands in 2026?”. On the right, a large white shopping bag icon contains a globe symbol, representing global e-commerce evolution. The layout matches a clean, modern retail-media visual identity with balanced spacing and high contrast.
,

Understanding what happened in 2025 is essential to prepare for an increasingly competitive environment. This year did not introduce radical

Scroll to Top