Guides

Explore detailed guides and tutorials that break down complex subjects into actionable steps, offering best practices and insights to support your digital journey.

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Networking That Works: Conversations That Changed My Career

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Networking remains a cornerstone of career advancement in retail media. This article chronicles key conversations—from finding a mentor during a master’s program to cross-team collaborations—that accelerated professional growth. It also outlines strategies for forging and maintaining impactful connections. 1. Why Networking Matters in Retail Media Collaborative relationships fuel innovation and opportunity in a data-driven, fast-evolving […]

Leave a Comment | Quick Takes, Retail Media Career Blueprint |
Infographic with a dark purple background showing the text “Closed-Loop Reporting” in white and “Measure What Matters” in green. On the right, a circular arrow icon symbolizes the connection between ad spend and actual results in retail media measurement.

Closed-Loop Reporting in Retail Media: How to Finally Measure What Matters

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Retail media continues to grow as brands move budgets closer to the point of sale. But one key challenge remains: proving your campaigns actually drive purchases. That’s where closed-loop reporting comes in. 1. What Is Closed-Loop Reporting? Closed-loop reporting means tracking your marketing efforts—impressions, clicks, conversions—all the way to real purchases, closing the loop between

Leave a Comment | E-commerce Approach, Retail Media Strategy |
Infographic with a green background and bold purple text reading “From Digital Marketing to Retail Media.” On the right, an icon of a directional arrow or transition symbol represents the evolution from traditional digital marketing to retail-focused media strategies.

Moving from Digital Marketing to Retail Media: A Professional Guide

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The transition—moving from digital marketing to retail media—represents a natural yet consequential evolution for marketing professionals who wish to influence outcomes at the point of purchase. This article delineates the principal differences between the two disciplines, presents a first‑hand case study of the pivot, and offers a structured plan to facilitate an informed shift. 1

Leave a Comment | Retail Media Career Blueprint |
Infographic with a deep purple background featuring the title “Seller’s Compass” in white and “Choosing the Right Marketplace” in green. On the right, an icon of a compass or directional sign symbolizes strategic decision-making for sellers navigating multiple marketplace options.

The Seller’s Compass: How to Choose the Right Marketplace

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Choosing the right marketplace can mean the difference between stagnant sales and explosive growth. With dozens of platforms available—each with unique fees, audiences, and requirements—you need a clear framework. In this article, you’ll discover five crucial steps to identify the perfect marketplace for your brand in 2025. For more on marketplace benefits, see Marketplace 2025:

Leave a Comment | Marketplace Launchpad, Retail Media Strategy |
Infographic with a deep purple background displaying the title “7 Competitive Levers” in white and “Marketplace Pros & Cons” in green. On the right, an icon of a balanced scale or checklist reflects the evaluation of strengths and weaknesses across marketplace platforms.

7 Competitive Levers: Marketplace Pros & Cons

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Selling on a marketplace can accelerate your brand’s growth—but it’s not without its trade-offs. In this guide, we unpack seven strategic advantages of marketplaces in 2025—along with the friction points every seller should anticipate. Haven’t read the previous chapters? Start with Marketplace 2025: Why Sell on a Marketplace and How to Start and The Ultimate

Leave a Comment | Marketplace Launchpad, Retail Media Strategy |
Infographic with a deep purple background featuring the title “The Ultimate Marketplace Atlas” in bold white and green text. On the right, an icon displays a simplified map or globe with markers, representing strategic marketplace navigation and international reach.

The Ultimate Marketplace Atlas: Open vs Closed, C2C, B2C & B2B

The Ultimate Marketplace Atlas: Open vs Closed, C2C, B2C & B2B Read More »

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Navigating today’s marketplace landscape requires clarity. In 2025, there are dozens of platform types—each with its own rules, fees, and customer base. This Marketplace Atlas breaks down the essentials so you can confidently choose the right route: By the end, you’ll know exactly where your brand fits. Need a primer on why marketplaces matter? Start

Leave a Comment | Amazon Retail, E-commerce Approach, Marketplace Launchpad, Quick Takes, Retail Media Strategy |
Infographic with a deep purple background featuring the text “Amazon 2025” in white and “Evolution & Global Vision” in green. On the right, a world globe icon with dynamic arrows suggests international growth and strategic expansion of Amazon’s marketplace model.

Amazon 2025: Evolution and Global Vision

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Amazon’s evolution and vision in 2025 reflect one of the most significant shifts in global retail and technology. From its beginnings as a bookstore, Amazon has become a dominant force in logistics, AI, and customer experience. In this article, we break down the key themes that define Amazon’s success today—and offer takeaways for retailers aiming

Leave a Comment | Amazon Retail, Pillar Articles |
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Incrementality Test: 2025 Retail Media Attribution

Incrementality Test: 2025 Retail Media Attribution Read More »

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Relying on last-click models alone can obscure your campaign’s true impact. An Incrementality Test isolates the causal effect of retail media—showing which impressions actually drive new sales, and which would have occurred anyway. As eMarketer notes, “retail media buyers need to go beyond ROAS when understanding ad impact.” Meanwhile, Grocery TV’s analysis found that CPG

Leave a Comment | Amazon Ads, Retail Media Mastery, Retail Media Strategy |
Infographic with a deep purple background featuring the title “Share of Search & Shelf” in white and “The Perfect Time to Sell” in green. On the right, a minimalist icon combines a magnifying glass and a retail shelf, representing the connection between online visibility and in-store presence.

Share of Search & Share of Shelf: Advanced Retail KPIs

Share of Search & Share of Shelf: Advanced Retail KPIs Read More »

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In retail media, raw ad metrics only tell half the story. To truly assess your brand’s digital visibility, two advanced KPIs stand out: Share of Search and Share of Shelf. These indicators show how often shoppers discover your brand online and where your products appear within digital shelves. As defined by Qualtrics and MetricsCart, these

Leave a Comment | E-commerce Approach, Retail Media Mastery, Retail Media Strategy |
Infographic with a deep purple background featuring the title “Marketplace 2025” in white and “The Perfect Time to Sell” in green. On the right, a white icon of a shopping cart and upward arrow represents growing opportunity and sales potential in digital marketplaces.

Marketplace 2025: Why It’s the Perfect Time to Sell (and How to Start)

Marketplace 2025: Why It’s the Perfect Time to Sell (and How to Start) Read More »

Global e-commerce is on fire—projected to exceed $6.5 trillion in 2025 (Digital Commerce 360¹). Yet many brands still struggle to get discovered. A marketplace can solve this instantly. Instead of building and marketing your own store, you tap into an existing audience of 100–200 million monthly visitors per platform. In this article, you’ll learn the

Leave a Comment | Marketplace Launchpad, Retail Media Strategy |
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