Media Agencies

Explore how media agencies operate: models, roles, workflows, and strategies that shape modern advertising and retail media.

A flat digital graphic design with a deep purple background and bold white and green text that reads "The First Great Disruption in Advertising", alongside an open book icon with a megaphone.

P.T. Barnum, Agencies and the Printing Press: The First Great Disruption in Advertising

P.T. Barnum, Agencies and the Printing Press: The First Great Disruption in Advertising Read More »

Few figures in advertising history stand as tall as P.T. Barnum. While famous for his circus, Barnum also reshaped how people understood marketing and promotion. His legacy goes far beyond entertainment — he mastered hype, attention, and media manipulation. This article explores how the 19th century disrupted advertising forever: through the rise of the printing […]

Leave a Comment | Behind the Billboard, Pillar Articles |
Infographic with a purple background featuring the title "In-Housing Programmatic" in white and "2025 Retail DSP Guide" in green. On the right, a white computer screen icon with a gear and upward arrow illustrates the concept of programmatic media tools and automation in retail advertising.

In-Housing Programmatic: 2025 Retail DSP Guide

In-Housing Programmatic: 2025 Retail DSP Guide Read More »

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In-Housing Programmatic is emerging as a game-changer in the world of programmatic advertising. By internalizing programmatic capabilities—both tech and talent—brands can gain more transparency, agility, and ultimately greater ROI. According to eMarketer’s 2025 Ad Tech Trends, programmatic ad spending is projected to exceed $200 billion by 2026, despite mounting privacy challenges. Yet, Basis Technologies reports

Leave a Comment | Amazon Ads, Quick Takes, Retail Media Mastery, Retail Media Strategy |
Infographic with a purple background featuring the title "Retail Media Networks" in white and "360° Agency Models" in green. On the right, a white circular network icon shows four connected dots forming a ring, representing collaboration and full-service agency models.

Retail Media Networks: 360° Agency Models

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To excel on marketplace platforms, brands need more than great creatives—they need a 360° agency that can navigate complex Retail Media Networks. Whether you opt for a self-service platform, a full managed service or a hybrid model, each approach has trade-offs in control, cost and speed. As Amazon explains in its Amazon DSP overview, and

Leave a Comment | Quick Takes, Retail Media Mastery, Retail Media Strategy |
Infographic with a purple background featuring the title "Retail Media Team" in white and "Key Roles for Success" in green. On the right, a simple icon illustrates a hierarchical team structure with three connected figures.

Retail Media Team: Key Roles for Brand + Retailer Success

Retail Media Team: Key Roles for Brand + Retailer Success Read More »

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Every high-performing retail media campaign rests on one thing: the right team. As a Retail Media Expert, you must coordinate brand marketers, merchant specialists and retailer contacts to execute, monitor and optimize ads across marketplaces. Without clear roles and communication processes, even the best strategy can fall flat. As HubSpot shows in “How to Choose

Leave a Comment | Quick Takes, Retail Media Mastery, Retail Media Strategy |
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