Programmatic Advertising

Programmatic Advertising explained: explore DSP, CTV, video, and display strategies to scale campaigns with data-driven precision.

Flat digital graphic in 1536 × 1024 px with a solid purple background (#320D72). On the left, bold white and green (#7BB52B) text reads “Taking Over Ads Campaigns” with a subtitle “Survival Guide for Inherited Projects.” On the right, a simple white icon illustrates a hand passing a folder or documents, symbolizing inherited projects and knowledge transfer. The style is consistent with previous retail media graphics, with clear typography and a professional, modern flat design.

Taking Over Ads Campaigns in an Agency: Survival Guide for Inherited Projects

Taking Over Ads Campaigns in an Agency: Survival Guide for Inherited Projects Read More »

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In agency life, teams frequently inherit projects that they did not originally design or launch. Campaigns change hands for many reasons: staff turnover, client reassignment, or shifts in portfolio responsibilities. Regardless of the cause, inheriting ads campaigns brings a unique set of challenges. The reality is rarely straightforward. There may be limited documentation, fragmented structures, […]

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Purple banner with bold text “Amazon DSP Pacing Issues: 10 Fixes to Kickstart Delivery” in white and green, alongside a target icon with an arrow and a green circle labeled “Guide.”

Amazon DSP Pacing Issues: 10 Fixes to Kickstart Delivery

Amazon DSP Pacing Issues: 10 Fixes to Kickstart Delivery Read More »

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A new order is launched, spend remains stuck at single digits, win rate is depressed, and delivery appears uneven across the day. When amazon dsp pacing issues occur, the cause is typically a narrow set of controllable factors. This guide consolidates those factors into a practical framework: symptoms, root causes, a 10-step checklist, a 24-hour

Leave a Comment | Amazon Ads, Retail Media Strategy |
Flat digital graphic with a deep purple background (#320D72) and bold white and green (#7BB52B) text reading “Retail Media Programmatic: The Complete Guide.” On the corner, a green circular badge with the word “Guide” highlights the content type. On the right, an icon represents programmatic advertising, styled consistently with previous blog visuals.

Retail Media Programmatic: The Complete Guide to the Future of Advertising

Retail Media Programmatic: The Complete Guide to the Future of Advertising Read More »

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Retail Media has quickly evolved from a niche marketing channel into one of the fastest-growing segments in digital advertising. According to Business Insider, global retail media ad spend is projected to reach $62 billion by 2025, with forecasts indicating that the market will approach $100 billion by 2027. This growth is fueled by the rapid

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Infographic with a purple background featuring the title "In-Housing Programmatic" in white and "2025 Retail DSP Guide" in green. On the right, a white computer screen icon with a gear and upward arrow illustrates the concept of programmatic media tools and automation in retail advertising.

In-Housing Programmatic: 2025 Retail DSP Guide

In-Housing Programmatic: 2025 Retail DSP Guide Read More »

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In-Housing Programmatic is emerging as a game-changer in the world of programmatic advertising. By internalizing programmatic capabilities—both tech and talent—brands can gain more transparency, agility, and ultimately greater ROI. According to eMarketer’s 2025 Ad Tech Trends, programmatic ad spending is projected to exceed $200 billion by 2026, despite mounting privacy challenges. Yet, Basis Technologies reports

Leave a Comment | Amazon Ads, Quick Takes, Retail Media Mastery, Retail Media Strategy |
Infographic with a purple background featuring the title “Retail Media Advertising Mix” in white and the subtitle “On-Site, Off-Site & In-Store” in green. On the right, a white icon shows a computer monitor with an upward arrow and a connected network diagram, symbolizing multichannel retail media strategies.

Retail Media Advertising Mix: On-Site, Off-Site & In-Store DOOH

Retail Media Advertising Mix: On-Site, Off-Site & In-Store DOOH Read More »

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To succeed in today’s competitive retail landscape, brands must craft a compelling Retail Media Advertising media mix that blends on-site ads, off-site display and in-store DOOH. This integrated approach ensures you reach shoppers at every touchpoint—driving awareness, consideration and conversion in a cohesive way. For a deeper dive into execution models, see my post on

Leave a Comment | Quick Takes, Retail Media Mastery, Retail Media Strategy |

Glossary of Modern Advertising: Key Terms & Retail Media

Glossary of Modern Advertising: Key Terms & Retail Media Read More »

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In today’s digital age, mastering advertising terminology is essential for success in both digital marketing and retail media. This Modern Advertising Glossary for Retail Media provides a comprehensive overview of key terms that drive e-commerce success—from traditional ad networks to innovative strategies like Amazon Ads, Amazon PPC, and Marketplace Advertising. Whether you’re a seasoned marketer

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Advertising Basics Retail Media: Guide

Advertising Basics Retail Media: Guide Read More »

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Advertising Basics Retail Media forms the foundation of every successful marketing strategy. It harnesses the power of clear, purpose-driven messages to promote products, services, or ideas across diverse channels. In today’s dynamic digital landscape, while traditional advertising methods continue to provide value, innovative channels like retail media are transforming the way brands engage with their

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