Explore career opportunities and expert advice tailored for retail media professionals. Find insights, best practices, and strategies designed to help you succeed and grow in your retail media career.
The 7 Habits for Retail Media Success: Lessons from Stephen R. Covey Read More »
To succeed in today’s retail media landscape, you need more than tools—you need a mindset for long-term success. In this article, we explore the 7 habits for retail media success inspired by Stephen R. Covey’s timeless framework. In this article, we’ll revisit Covey’s iconic framework and explore how each habit can help you grow as […]
Superpowers Unlocked: Identifying and Leveraging Your Unique Strengths Read More »
In a landscape dominated by data and automation, uncovering personal “superpowers”—that unique blend of skills, perspectives, and motivations—sets retail media professionals apart. This article outlines a four-step framework to discover and validate core strengths, illustrates real-world applications through personal examples, and offers actionable tips to integrate these superpowers into career advancement strategies. Explore related guides:
Culture Code: Thriving in Multicultural Retail Media Teams Read More »
Introduction In global retail media teams, mastering the “culture code” is as important as mastering core retail media activities. Drawing on concepts from Erin Meyer’s book The Culture Map, this article explores how cultural agility and inclusive leadership drive collaboration, innovation, and results across distributed, diverse teams. 2. The Business Case for Diversity For insights
Networking That Works: Conversations That Changed My Career Read More »
Networking remains a cornerstone of career advancement in retail media. This article chronicles key conversations—from finding a mentor during a master’s program to cross-team collaborations—that accelerated professional growth. It also outlines strategies for forging and maintaining impactful connections. 1. Why Networking Matters in Retail Media Collaborative relationships fuel innovation and opportunity in a data-driven, fast-evolving
Retail Media Career Progression: My Senior Manager Path Read More »
This article traces my personal growth journey in retail media—from Sales Operations Specialist through to Senior E-commerce & Retail Media Manager. Along the way, it highlights competencies developed, challenges overcome, and milestones achieved. For the full professional background, see my LinkedIn profile. 1. Career Path & Personal Journey An integrated view of typical roles, key
Moving from Digital Marketing to Retail Media: A Professional Guide Read More »
The transition—moving from digital marketing to retail media—represents a natural yet consequential evolution for marketing professionals who wish to influence outcomes at the point of purchase. This article delineates the principal differences between the two disciplines, presents a first‑hand case study of the pivot, and offers a structured plan to facilitate an informed shift. 1
Breaking In: My First Steps in Digital & E-commerce Read More »
Starting a career in retail media often begins with the first steps in digital ecommerce—learning how campaigns work, understanding performance metrics, and experimenting with content and ads. This article shares key skills, current trends, and personal experiences that helped shape my early path in this fast-evolving field. 1. The Digital & E-commerce Landscape: A Snapshot
A Year Out: Gap Year for Personal Growth Read More »
It is often assumed that only on-the-job training keeps retail media professionals sharp, and that time away from work offers little in terms of skills development. However, a gap year personal growth experience—stepping away from formal work or study—can constitute a powerful investment in both personal and professional development. In an industry that never stops
Why Humanities Matter in Retail Media Read More »
It’s often assumed that only economics or business degrees prepare you for digital marketing or retail media. However, a humanities retail media background can provide skills that employers value most. Moreover, these skills include empathy, collaboration, and critical thinking. 1. General Overview: Key Soft Skills for Humanities in Retail Media Skill Map: Humanities vs. Economics
Retail Media Team: Key Roles for Brand + Retailer Success Read More »
Every high-performing retail media campaign rests on one thing: the right team. As a Retail Media Expert, you must coordinate brand marketers, merchant specialists and retailer contacts to execute, monitor and optimize ads across marketplaces. Without clear roles and communication processes, even the best strategy can fall flat. As HubSpot shows in “How to Choose
