Explore career opportunities and expert advice tailored for retail media professionals. Find insights, best practices, and strategies designed to help you succeed and grow in your retail media career.
Why Humanities Matter in Retail Media Read More »
It’s often assumed that only economics or business degrees prepare you for digital marketing or retail media. However, a humanities retail media background can provide skills that employers value most. Moreover, these skills include empathy, collaboration, and critical thinking. 1. General Overview: Key Soft Skills for Humanities in Retail Media Skill Map: Humanities vs. Economics […]
Retail Media Team: Key Roles for Brand + Retailer Success Read More »
Every high-performing retail media campaign rests on one thing: the right team. As a Retail Media Expert, you must coordinate brand marketers, merchant specialists and retailer contacts to execute, monitor and optimize ads across marketplaces. Without clear roles and communication processes, even the best strategy can fall flat. As HubSpot shows in “How to Choose
