Search Advertising

Insights and strategies on Search Advertising: from Google Ads to retail search, learn how to optimize campaigns and drive performance.

Visual graphic comparing online and offline product categories in Europe, highlighting where different products perform better across e-commerce and physical retail channels.

Best Practices, EMEA, Programmatic Advertising, Search Advertising

1. Introduction: Online vs Offline Is Not a Matter of Preference For years, the evolution of commerce in Europe has […]

January 11, 2026

Visual graphic showing how to measure Sponsored Ads success beyond ROAS, with charts, KPIs and performance metrics highlighted through a magnifying glass on a purple background.

Amazon Search, Best Practices, Guides, Search Advertising

In most Sponsored Ads conversations, one metric tends to dominate the slide: ROAS. Clients ask for ROAS targets, ROAS trends

January 4, 2026

Flat digital graphic with a purple background. On the left, bold white and green text reads “Google Ads Search vs Amazon Ads Search.” On the right, two white browser windows are shown: one with a circular “G” search icon and one with an Amazon-style shopping bag, representing the comparison between Google search ads and Amazon search ads.

Amazon Search, Search Advertising

“Search” looks like a single line in the media plan.In reality, Google Ads Search and Amazon Ads Search are two

December 7, 2025

A flat digital graphic with a solid purple (#320D72) background. On the left, bold white and green text reads “Amazon Ads Attribution Confusion? Understanding What Really Drives Conversions.” On the right, a white icon represents an attribution path with connected nodes, symbolizing how conversions are influenced by multiple touchpoints. The layout follows a clean, modern retail-media visual identity.

Amazon Basic, Amazon Search, Best Practices, Guides, Search Advertising

In Amazon Ads, campaign performance often appears inconsistent: ACOS increases, conversion rates fluctuate, and sales volumes shift across campaigns without

November 3, 2025

Hidden Costs in Amazon Advertising: what’s eating your margins — purple cover with leaking bucket icon ($ and %).

Amazon Basic, Amazon Search, Best Practices, Search Advertising

In Amazon Ads, a campaign may look profitable on the surface — ACOS is stable, ROAS appears healthy, and daily

October 5, 2025

Flat digital graphic in 1536 × 1024 px with a solid purple background (#320D72). On the left, bold white and green (#7BB52B) text reads “Taking Over Ads Campaigns” with a subtitle “Survival Guide for Inherited Projects.” On the right, a simple white icon illustrates a hand passing a folder or documents, symbolizing inherited projects and knowledge transfer. The style is consistent with previous retail media graphics, with clear typography and a professional, modern flat design.

Amazon DSP, Amazon Search, Best Practices, Guides, Programmatic Advertising, Retail Media Career, Search Advertising

In agency life, teams frequently inherit projects that they did not originally design or launch. Campaigns change hands for many

September 14, 2025