Trends

Explore the latest trends and emerging insights across Amazon Marketing, Retail Media, E-commerce, and Digital Marketing. This tag highlights industry innovations and expert analysis to keep you informed and competitive.

Infographic with a dark purple background showing the text “Closed-Loop Reporting” in white and “Measure What Matters” in green. On the right, a circular arrow icon symbolizes the connection between ad spend and actual results in retail media measurement.

Closed-Loop Reporting in Retail Media: How to Finally Measure What Matters

Closed-Loop Reporting in Retail Media: How to Finally Measure What Matters Read More »

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Retail media continues to grow as brands move budgets closer to the point of sale. But one key challenge remains: proving your campaigns actually drive purchases. That’s where closed-loop reporting comes in. 1. What Is Closed-Loop Reporting? Closed-loop reporting means tracking your marketing efforts—impressions, clicks, conversions—all the way to real purchases, closing the loop between […]

Leave a Comment | E-commerce Approach, Retail Media Strategy |
Infographic with a deep purple background featuring the title “The Ultimate Marketplace Atlas” in bold white and green text. On the right, an icon displays a simplified map or globe with markers, representing strategic marketplace navigation and international reach.

The Ultimate Marketplace Atlas: Open vs Closed, C2C, B2C & B2B

The Ultimate Marketplace Atlas: Open vs Closed, C2C, B2C & B2B Read More »

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Navigating today’s marketplace landscape requires clarity. In 2025, there are dozens of platform types—each with its own rules, fees, and customer base. This Marketplace Atlas breaks down the essentials so you can confidently choose the right route: By the end, you’ll know exactly where your brand fits. Need a primer on why marketplaces matter? Start

Leave a Comment | Amazon Retail, E-commerce Approach, Marketplace Launchpad, Quick Takes, Retail Media Strategy |
Infographic with a deep purple background featuring the text “Amazon 2025” in white and “Evolution & Global Vision” in green. On the right, a world globe icon with dynamic arrows suggests international growth and strategic expansion of Amazon’s marketplace model.

Amazon 2025: Evolution and Global Vision

Amazon 2025: Evolution and Global Vision Read More »

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Amazon’s evolution and vision in 2025 reflect one of the most significant shifts in global retail and technology. From its beginnings as a bookstore, Amazon has become a dominant force in logistics, AI, and customer experience. In this article, we break down the key themes that define Amazon’s success today—and offer takeaways for retailers aiming

Leave a Comment | Amazon Retail, Pillar Articles |
Infographic with a deep purple background featuring the text “Incrementality Test” in white and “2025 Retail Media Attribution” in green. On the right, an icon shows a graph with a magnifying glass or comparison bars, representing the evaluation of media effectiveness through incrementality.

Incrementality Test: 2025 Retail Media Attribution

Incrementality Test: 2025 Retail Media Attribution Read More »

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Relying on last-click models alone can obscure your campaign’s true impact. An Incrementality Test isolates the causal effect of retail media—showing which impressions actually drive new sales, and which would have occurred anyway. As eMarketer notes, “retail media buyers need to go beyond ROAS when understanding ad impact.” Meanwhile, Grocery TV’s analysis found that CPG

Leave a Comment | Amazon Ads, Retail Media Mastery, Retail Media Strategy |
Infographic with a deep purple background featuring the title “Share of Search & Shelf” in white and “The Perfect Time to Sell” in green. On the right, a minimalist icon combines a magnifying glass and a retail shelf, representing the connection between online visibility and in-store presence.

Share of Search & Share of Shelf: Advanced Retail KPIs

Share of Search & Share of Shelf: Advanced Retail KPIs Read More »

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In retail media, raw ad metrics only tell half the story. To truly assess your brand’s digital visibility, two advanced KPIs stand out: Share of Search and Share of Shelf. These indicators show how often shoppers discover your brand online and where your products appear within digital shelves. As defined by Qualtrics and MetricsCart, these

Leave a Comment | E-commerce Approach, Retail Media Mastery, Retail Media Strategy |
Infographic with a deep purple background featuring the text “Digital-In-Store” in white and “Measure Offline Impact” in green. On the right, an icon shows a digital display beside a shopping cart or a retail shelf, representing the integration of in-store technology and measurable results.

Digital-In-Store Traffic & Conversion: Measure Offline Impact

Digital-In-Store Traffic & Conversion: Measure Offline Impact Read More »

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Online ads capture clicks, but real revenue often happens in physical stores. To close that gap, brands must embrace Digital-In-Store measurement: tracking foot traffic and linking it to in-store conversions. As highlighted by Think with Google, combining local search marketing with in-store analytics drives measurable lift. In this post, I share four practical steps to

Leave a Comment | E-commerce Approach, Retail Media Mastery, Retail Media Strategy |
Infographic with a purple background featuring the title “Closed-Loop Reporting” in bold white and green. On the right, a circular arrow or analytics icon represents the continuous cycle of data feedback and performance measurement in retail media strategies.

Closed-Loop Reporting: Retail Media Campaign Follow-Up

Closed-Loop Reporting: Retail Media Campaign Follow-Up Read More »

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A campaign doesn’t end when the ads go live—it’s just getting started. Closed-Loop Reporting completes the cycle by tying every dollar of ad spend back to actual sales, enabling marketers to measure ROI, refine attribution, and demonstrate true incremental lift. As eMarketer points out, pairing Retail Media with CTV unlocks richer closed-loop measurement for full-funnel

Leave a Comment | Amazon Ads, Quick Takes, Retail Media Mastery, Retail Media Strategy |
Infographic with a purple background displaying the title “Retailer First-Party ID” in bold white and green text. On the right, an icon of a fingerprint or digital ID symbol suggests user-level targeting and identity management in retail media.

Retailer First-Party ID: Strategies for the Cookieless Era

Retailer First-Party ID: Strategies for the Cookieless Era Read More »

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As browsers phase out third-party cookies, brands must shift toward Retailer First-Party ID solutions to identify and engage shoppers across channels. These privacy-safe identifiers—collected directly by the retailer—enable personalization without compromising consumer trust. According to Criteo’s Alternative IDs: The Future of Cookieless Advertising, probabilistic and deterministic IDs can help bridge the data gap left by

Leave a Comment | E-commerce Approach, Quick Takes, Retail Media Mastery, Retail Media Strategy |
Infographic with a purple background featuring the title "In-Housing Programmatic" in white and "2025 Retail DSP Guide" in green. On the right, a white computer screen icon with a gear and upward arrow illustrates the concept of programmatic media tools and automation in retail advertising.

In-Housing Programmatic: 2025 Retail DSP Guide

In-Housing Programmatic: 2025 Retail DSP Guide Read More »

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In-Housing Programmatic is emerging as a game-changer in the world of programmatic advertising. By internalizing programmatic capabilities—both tech and talent—brands can gain more transparency, agility, and ultimately greater ROI. According to eMarketer’s 2025 Ad Tech Trends, programmatic ad spending is projected to exceed $200 billion by 2026, despite mounting privacy challenges. Yet, Basis Technologies reports

Leave a Comment | Amazon Ads, Quick Takes, Retail Media Mastery, Retail Media Strategy |
Infographic with a purple background featuring the title “Retail Media Advertising Mix” in white and the subtitle “On-Site, Off-Site & In-Store” in green. On the right, a white icon shows a computer monitor with an upward arrow and a connected network diagram, symbolizing multichannel retail media strategies.

Retail Media Advertising Mix: On-Site, Off-Site & In-Store DOOH

Retail Media Advertising Mix: On-Site, Off-Site & In-Store DOOH Read More »

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To succeed in today’s competitive retail landscape, brands must craft a compelling Retail Media Advertising media mix that blends on-site ads, off-site display and in-store DOOH. This integrated approach ensures you reach shoppers at every touchpoint—driving awareness, consideration and conversion in a cohesive way. For a deeper dive into execution models, see my post on

Leave a Comment | Quick Takes, Retail Media Mastery, Retail Media Strategy |
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