Trends

Explore the latest trends and emerging insights across Amazon Marketing, Retail Media, E-commerce, and Digital Marketing. This tag highlights industry innovations and expert analysis to keep you informed and competitive.

Infographic with a deep purple background featuring the text “Amazon 2025” in white and “Evolution & Global Vision” in green. On the right, a world globe icon with dynamic arrows suggests international growth and strategic expansion of Amazon’s marketplace model.
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Amazon’s evolution and vision in 2025 reflect one of the most significant shifts in global retail and technology. From its […]

Infographic with a deep purple background featuring the text “Incrementality Test” in white and “2025 Retail Media Attribution” in green. On the right, an icon shows a graph with a magnifying glass or comparison bars, representing the evaluation of media effectiveness through incrementality.
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Relying on last-click models alone can obscure your campaign’s true impact. An Incrementality Test isolates the causal effect of retail

Infographic with a deep purple background featuring the title “Share of Search & Shelf” in white and “The Perfect Time to Sell” in green. On the right, a minimalist icon combines a magnifying glass and a retail shelf, representing the connection between online visibility and in-store presence.
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In retail media, raw ad metrics only tell half the story. To truly assess your brand’s digital visibility, two advanced

Infographic with a deep purple background featuring the text “Digital-In-Store” in white and “Measure Offline Impact” in green. On the right, an icon shows a digital display beside a shopping cart or a retail shelf, representing the integration of in-store technology and measurable results.
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Online ads capture clicks, but real revenue often happens in physical stores. To close that gap, brands must embrace Digital-In-Store

Infographic with a purple background featuring the title “Closed-Loop Reporting” in bold white and green. On the right, a circular arrow or analytics icon represents the continuous cycle of data feedback and performance measurement in retail media strategies.
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A campaign doesn’t end when the ads go live—it’s just getting started. Closed-Loop Reporting completes the cycle by tying every

Infographic with a purple background displaying the title “Retailer First-Party ID” in bold white and green text. On the right, an icon of a fingerprint or digital ID symbol suggests user-level targeting and identity management in retail media.
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As browsers phase out third-party cookies, brands must shift toward Retailer First-Party ID solutions to identify and engage shoppers across

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