Emilio De Cesare

Retail Media & Commerce Growth Leader with 8+ years across Amazon and leading marketplaces. I design full-funnel strategy, governance, and measurement—building operating models and developing teams to scale performance across markets. I share practical frameworks and tools for sustainable growth.

Amazon Advanced, Search Advertising

Share of Voice in Retail Media is one of the most frequently cited metrics in marketplace strategy discussions. Dashboards highlight […]

March 1, 2026

Illustration explaining retail media across three channels—off-site, on-site, and in-store—with icons for ads on external sites, a marketplace storefront, and in-store promotions on a purple background.

Amazon DSP, Amazon Search, Programmatic Advertising, Search Advertising

Why Retail Media Is Often Seen as “Just Online Ads” When people hear retail media, they usually think of sponsored

February 22, 2026

Purple hero graphic with the headline “New Marketplace Strategy” and green subtitle “How to Approach Entry the Right Way,” featuring a green signpost with “Success,” “Plan,” and “Launch,” plus a checklist, target, rocket, and boxes to represent marketplace entry planning.

1. Introduction: Entering a Marketplace Is Not “Opening a Channel” When a brand decides to enter a new marketplace, the

February 15, 2026

Purple blog hero graphic with the headline “Amazon Algorithm Explained” and green subtitle; a green robot icon linked to search, star rating and shopping cart symbols, representing understanding the Amazon algorithm as a system.

Amazon Advanced, Amazon Basic, Amazon Search, Guides, Search Advertising

Why the Amazon Algorithm Is Often Misunderstood The Amazon algorithm is frequently described as a black box.For many brands, it

February 8, 2026

Graphic comparing Paid and Organic performance on Amazon, showing when Sponsored Ads drive incremental growth versus when they mainly shift existing organic sales.

Amazon Advanced, Best Practices, Search Advertising

Introduction: The False War Between Paid and Organic One of the most common questions in Amazon strategy discussions sounds simple:Are

February 1, 2026

Flat digital graphic with a solid purple background (#320D72). On the left, bold white and green text reads “Awareness in Retail Media – Why Upper-Funnel Still Matters.” On the right, a white icon representing reach and visibility (radiating circles or spotlight), symbolizing upper-funnel activation on marketplaces. The layout follows a clean, modern retail media visual style consistent with previous graphics.

Programmatic Advertising, Search Advertising

1. Introduction: Awareness Where the Purchase Happens Many teams describe retail media as a performance channel. Dashboards open with ROAS,

January 25, 2026