Emilio De Cesare

Senior E-commerce & Retail Media Leader with 8+ years across Amazon and leading marketplaces. Focus on full-funnel strategy, programmatic retail media, and international media governance. Sharing frameworks and operating models for growth.

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Retail Media Programmatic: The Complete Guide to the Future of Advertising

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Retail Media has quickly evolved from a niche marketing channel into one of the fastest-growing segments in digital advertising. According to Business Insider, global retail media ad spend is projected to reach $62 billion by 2025, with forecasts indicating that the market will approach $100 billion by 2027. This growth is fueled by the rapid […]

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ACOS Rising in Amazon Ads? 7 Reasons Why (and How to Fix Them)

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One of the most common challenges in Amazon Ads is watching ACOS rise over time. Campaigns that once delivered strong performance gradually lose efficiency, with advertising costs climbing faster than sales. For advertisers, this signals shrinking margins and declining return on investment. ACOS does not increase randomly. It typically reflects changes in competition, shifts in

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Amazon Ads Budget Running Out Too Fast? 7 Common Causes and Fixes

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Many advertisers face the same frustration: a campaign goes live in the morning, but by lunchtime the Amazon Ads budget is already gone. Once the spend is exhausted, ads disappear for the rest of the day, limiting visibility and reducing sales opportunities. This problem often stems from a handful of recurring issues — from targeting

Leave a Comment | Amazon Ads, Retail Media Strategy |
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Amazon Ads Not Converting? 5 Common Mistakes (and How to Fix Them)

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You’ve invested time, budget, and creative energy into your Amazon Ads… but the results aren’t there. Clicks are coming in, yet Amazon Ads not converting is a reality for many advertisers. Poor performance often comes from targeting choices, product detail page issues, bidding strategy, campaign structure, or lack of continuous optimization. In this article, we’ll

Leave a Comment | Amazon Ads, Amazon Playbook |
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The 7 Habits for Retail Media Success: Lessons from Stephen R. Covey

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To succeed in today’s retail media landscape, you need more than tools—you need a mindset for long-term success. In this article, we explore the 7 habits for retail media success inspired by Stephen R. Covey’s timeless framework. In this article, we’ll revisit Covey’s iconic framework and explore how each habit can help you grow as

Leave a Comment | Retail Media Strategy |
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Superpowers Unlocked: Identifying and Leveraging Your Unique Strengths

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In a landscape dominated by data and automation, uncovering personal “superpowers”—that unique blend of skills, perspectives, and motivations—sets retail media professionals apart. This article outlines a four-step framework to discover and validate core strengths, illustrates real-world applications through personal examples, and offers actionable tips to integrate these superpowers into career advancement strategies. Explore related guides:

Leave a Comment | Retail Media Career Blueprint |
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P.T. Barnum, Agencies and the Printing Press: The First Great Disruption in Advertising

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Few figures in advertising history stand as tall as P.T. Barnum. While famous for his circus, Barnum also reshaped how people understood marketing and promotion. His legacy goes far beyond entertainment — he mastered hype, attention, and media manipulation. This article explores how the 19th century disrupted advertising forever: through the rise of the printing

Leave a Comment | Behind the Billboard, Pillar Articles |
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Culture Code: Thriving in Multicultural Retail Media Teams

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Introduction In global retail media teams, mastering the “culture code” is as important as mastering core retail media activities. Drawing on concepts from Erin Meyer’s book The Culture Map, this article explores how cultural agility and inclusive leadership drive collaboration, innovation, and results across distributed, diverse teams. 2. The Business Case for Diversity For insights

Leave a Comment | Retail Media Career Blueprint |
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Networking That Works: Conversations That Changed My Career

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Networking remains a cornerstone of career advancement in retail media. This article chronicles key conversations—from finding a mentor during a master’s program to cross-team collaborations—that accelerated professional growth. It also outlines strategies for forging and maintaining impactful connections. 1. Why Networking Matters in Retail Media Collaborative relationships fuel innovation and opportunity in a data-driven, fast-evolving

Leave a Comment | Quick Takes, Retail Media Career Blueprint |
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Your Marketplace Toolbox: Images, Data & SEO Best Practices

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Introduction A well-packed marketplace toolbox is your secret weapon for a successful launch and sustainable growth. In this fifth and final article, you’ll find all the assets, templates, and best practices you need—from high-quality images to SEO-optimized product data and a consistent brand profile. If you missed earlier steps, catch up here: Let’s dive into

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