Emilio De Cesare

Senior E-commerce & Retail Media Leader with 8+ years across Amazon and leading marketplaces. Focus on full-funnel strategy, programmatic retail media, and international media governance. Sharing frameworks and operating models for growth.

Hidden Costs in Amazon Advertising: what’s eating your margins — purple cover with leaking bucket icon ($ and %).

Hidden Costs in Amazon Advertising: What’s Eating Your Margins

Hidden Costs in Amazon Advertising: What’s Eating Your Margins Read More »

, , ,

In Amazon Ads, a campaign may look profitable on the surface — ACOS is stable, ROAS appears healthy, and daily budgets are consistent. Yet, when overall profitability is reviewed, margins keep shrinking. Hidden costs are the invisible factors that quietly erode performance. They include inefficient spend, structural leaks in campaign setup, and external pressures like […]

Leave a Comment | Amazon Ads, Amazon Playbook |
Amazon SEO Strategy: fix low organic share when PPC is strong – magnifying glass with trend arrow on purple background.

Amazon SEO Strategy: Fix Low Organic Share When PPC Is Strong

Amazon SEO Strategy: Fix Low Organic Share When PPC Is Strong Read More »

, , ,

In many accounts, paid media buys visibility while organic performance remains subdued. PPC can scale sales and hold a healthy TACOS. However, page‑one presence often stays thin, organic sessions stagnate, and rankings slide as soon as bids ease. In short, the Amazon SEO strategy fails to convert paid momentum into durable organic value. This article

Leave a Comment | Amazon Playbook, Amazon SEO |
Flat digital graphic in 1536 × 1024 px with a solid purple background (#320D72). On the left, bold white and green (#7BB52B) text reads “Amazon 1P vs 3P vs Hybrid” with a subtitle “How to Choose the Right Model.” On the right, a white icon illustrates a balance/scale symbol with three blocks, representing the comparison between 1P, 3P, and hybrid business models. The style is consistent with previous retail media visuals, using clean flat design, bold typography, and professional composition.

Amazon 1P vs 3P vs Hybrid: How to Choose the Right Model

Amazon 1P vs 3P vs Hybrid: How to Choose the Right Model Read More »

, , ,

Selecting between 1P (Vendor Central), 3P (Seller Central), or a hybrid configuration has material impact on margin, price control, and speed. This guide follows a brand-first logic: align the model with business goals, validate unit economics under realistic assumptions, and formalize operating rules for pricing, availability, content, and compliance. With this sequence, outcomes become predictable:

Leave a Comment | Amazon Playbook, Amazon Retail, Uncategorized |
Flat digital graphic in 1536 × 1024 px with a solid purple background (#320D72). On the left, bold white and green (#7BB52B) text reads “Taking Over Ads Campaigns” with a subtitle “Survival Guide for Inherited Projects.” On the right, a simple white icon illustrates a hand passing a folder or documents, symbolizing inherited projects and knowledge transfer. The style is consistent with previous retail media graphics, with clear typography and a professional, modern flat design.

Taking Over Ads Campaigns in an Agency: Survival Guide for Inherited Projects

Taking Over Ads Campaigns in an Agency: Survival Guide for Inherited Projects Read More »

, , , , , ,

In agency life, teams frequently inherit projects that they did not originally design or launch. Campaigns change hands for many reasons: staff turnover, client reassignment, or shifts in portfolio responsibilities. Regardless of the cause, inheriting ads campaigns brings a unique set of challenges. The reality is rarely straightforward. There may be limited documentation, fragmented structures,

Leave a Comment | Amazon Ads, Retail Media Career Blueprint |
Purple banner with bold text “Amazon DSP Pacing Issues: 10 Fixes to Kickstart Delivery” in white and green, alongside a target icon with an arrow and a green circle labeled “Guide.”

Amazon DSP Pacing Issues: 10 Fixes to Kickstart Delivery

Amazon DSP Pacing Issues: 10 Fixes to Kickstart Delivery Read More »

, , , ,

A new order is launched, spend remains stuck at single digits, win rate is depressed, and delivery appears uneven across the day. When amazon dsp pacing issues occur, the cause is typically a narrow set of controllable factors. This guide consolidates those factors into a practical framework: symptoms, root causes, a 10-step checklist, a 24-hour

Leave a Comment | Amazon Ads, Retail Media Strategy |
Flat digital graphic with a deep purple background (#320D72) and bold white and green (#7BB52B) text reading “Retail Media Programmatic: The Complete Guide.” On the corner, a green circular badge with the word “Guide” highlights the content type. On the right, an icon represents programmatic advertising, styled consistently with previous blog visuals.

Retail Media Programmatic: The Complete Guide to the Future of Advertising

Retail Media Programmatic: The Complete Guide to the Future of Advertising Read More »

, , , , , , ,

Retail Media has quickly evolved from a niche marketing channel into one of the fastest-growing segments in digital advertising. According to Business Insider, global retail media ad spend is projected to reach $62 billion by 2025, with forecasts indicating that the market will approach $100 billion by 2027. This growth is fueled by the rapid

Leave a Comment | Amazon Ads, Pillar Articles |
Flat digital graphic with a bold purple background (#320D72) and green accent text (#7BB52B). The main title reads “ACOS Rising in Amazon Ads? 7 Reasons Why.” On the right side, an icon of an upward-trending chart and Amazon shopping bag illustrates increasing ad spend and performance analysis, consistent with previous blog cover designs.

ACOS Rising in Amazon Ads? 7 Reasons Why (and How to Fix Them)

ACOS Rising in Amazon Ads? 7 Reasons Why (and How to Fix Them) Read More »

, , , ,

One of the most common challenges in Amazon Ads is watching ACOS rise over time. Campaigns that once delivered strong performance gradually lose efficiency, with advertising costs climbing faster than sales. For advertisers, this signals shrinking margins and declining return on investment. ACOS does not increase randomly. It typically reflects changes in competition, shifts in

Leave a Comment | Amazon Ads, Retail Media Strategy |
Flat digital graphic with bold text “Amazon Ads Budget Running Out Too Fast?” on a clean purple background, designed in the same modern style as previous blog covers.

Amazon Ads Budget Running Out Too Fast? 7 Common Causes and Fixes

Amazon Ads Budget Running Out Too Fast? 7 Common Causes and Fixes Read More »

, , , ,

Many advertisers face the same frustration: a campaign goes live in the morning, but by lunchtime the Amazon Ads budget is already gone. Once the spend is exhausted, ads disappear for the rest of the day, limiting visibility and reducing sales opportunities. This problem often stems from a handful of recurring issues — from targeting

Leave a Comment | Amazon Ads, Retail Media Strategy |
Digital graphic with bold text “Amazon Ads Not Converting? 5 Common Mistakes” on a purple background, styled consistently with previous blog cover designs.

Amazon Ads Not Converting? 5 Common Mistakes (and How to Fix Them)

Amazon Ads Not Converting? 5 Common Mistakes (and How to Fix Them) Read More »

, , , , , ,

You’ve invested time, budget, and creative energy into your Amazon Ads… but the results aren’t there. Clicks are coming in, yet Amazon Ads not converting is a reality for many advertisers. Poor performance often comes from targeting choices, product detail page issues, bidding strategy, campaign structure, or lack of continuous optimization. In this article, we’ll

Leave a Comment | Amazon Ads, Amazon Playbook |
Flat digital graphic with magenta background and bold green and purple text that reads "The 7 Habits for Retail Media Success." A stylized book icon with a green number "7" and bookmark is shown on the right.

The 7 Habits for Retail Media Success: Lessons from Stephen R. Covey

The 7 Habits for Retail Media Success: Lessons from Stephen R. Covey Read More »

, ,

To succeed in today’s retail media landscape, you need more than tools—you need a mindset for long-term success. In this article, we explore the 7 habits for retail media success inspired by Stephen R. Covey’s timeless framework. In this article, we’ll revisit Covey’s iconic framework and explore how each habit can help you grow as

Leave a Comment | Retail Media Strategy |
Scroll to Top