Your Marketplace Toolbox: Images, Data & SEO Best Practices Read More »
Introduction A well-packed marketplace toolbox is your secret weapon for a successful launch and sustainable growth. In this fifth and final article, you’ll find all the assets, templates, and best practices you need—from high-quality images to SEO-optimized product data and a consistent brand profile. If you missed earlier steps, catch up here: Let’s dive into […]
Retail Media Career Progression: My Senior Manager Path Read More »
This article traces my personal growth journey in retail media—from Sales Operations Specialist through to Senior E-commerce & Retail Media Manager. Along the way, it highlights competencies developed, challenges overcome, and milestones achieved. For the full professional background, see my LinkedIn profile. 1. Career Path & Personal Journey An integrated view of typical roles, key
Closed-Loop Reporting in Retail Media: How to Finally Measure What Matters Read More »
Retail media continues to grow as brands move budgets closer to the point of sale. But one key challenge remains: proving your campaigns actually drive purchases. That’s where closed-loop reporting comes in. 1. What Is Closed-Loop Reporting? Closed-loop reporting means tracking your marketing efforts—impressions, clicks, conversions—all the way to real purchases, closing the loop between
Moving from Digital Marketing to Retail Media: A Professional Guide Read More »
The transition—moving from digital marketing to retail media—represents a natural yet consequential evolution for marketing professionals who wish to influence outcomes at the point of purchase. This article delineates the principal differences between the two disciplines, presents a first‑hand case study of the pivot, and offers a structured plan to facilitate an informed shift. 1
The Seller’s Compass: How to Choose the Right Marketplace Read More »
Choosing the right marketplace can mean the difference between stagnant sales and explosive growth. With dozens of platforms available—each with unique fees, audiences, and requirements—you need a clear framework. In this article, you’ll discover five crucial steps to identify the perfect marketplace for your brand in 2025. For more on marketplace benefits, see Marketplace 2025:
7 Competitive Levers: Marketplace Pros & Cons Read More »
Selling on a marketplace can accelerate your brand’s growth—but it’s not without its trade-offs. In this guide, we unpack seven strategic advantages of marketplaces in 2025—along with the friction points every seller should anticipate. Haven’t read the previous chapters? Start with Marketplace 2025: Why Sell on a Marketplace and How to Start and The Ultimate
The Ultimate Marketplace Atlas: Open vs Closed, C2C, B2C & B2B Read More »
Navigating today’s marketplace landscape requires clarity. In 2025, there are dozens of platform types—each with its own rules, fees, and customer base. This Marketplace Atlas breaks down the essentials so you can confidently choose the right route: By the end, you’ll know exactly where your brand fits. Need a primer on why marketplaces matter? Start
Breaking In: My First Steps in Digital & E-commerce Read More »
Starting a career in retail media often begins with the first steps in digital ecommerce—learning how campaigns work, understanding performance metrics, and experimenting with content and ads. This article shares key skills, current trends, and personal experiences that helped shape my early path in this fast-evolving field. 1. The Digital & E-commerce Landscape: A Snapshot
Amazon 2025: Evolution and Global Vision Read More »
Amazon’s evolution and vision in 2025 reflect one of the most significant shifts in global retail and technology. From its beginnings as a bookstore, Amazon has become a dominant force in logistics, AI, and customer experience. In this article, we break down the key themes that define Amazon’s success today—and offer takeaways for retailers aiming
Incrementality Test: 2025 Retail Media Attribution Read More »
Relying on last-click models alone can obscure your campaign’s true impact. An Incrementality Test isolates the causal effect of retail media—showing which impressions actually drive new sales, and which would have occurred anyway. As eMarketer notes, “retail media buyers need to go beyond ROAS when understanding ad impact.” Meanwhile, Grocery TV’s analysis found that CPG
