Amazon Is No Longer a Retailer. It Is Becoming Commerce Infrastructure.
For years, Amazon was primarily viewed as a retailer. Then it became a marketplace. Today, it may be becoming something […]
TikTok Shop Is Entering Europe. Most Brands Are Asking the Wrong Question.
European Brands Have a TikTok Shop Problem Most European brands are not struggling because they lack awareness of TikTok Shop.
Onsite vs Offsite Retail Media: The Budget Allocation Problem Brands Need to Solve
Retail Media Has a Budget Allocation Problem Most brands are not struggling because they lack retail media opportunities. They are
The Prime Day Measurement Problem: Growth or Demand Pull-Forward?
Prime Day is usually measured with the same familiar questions: how much did we sell, what was the ROAS, did
Payment Methods in Europe: The Checkout Problem Behind Media Efficiency
European e-commerce is fragmented in many visible ways: languages, retailers, marketplaces, logistics networks, delivery expectations and consumer habits all change
Quick Commerce in Europe: Can Speed Beat Amazon?
Quick commerce in Europe is often described as a faster version of e-commerce. Products delivered in minutes instead of days.