Emilio De Cesare

Infographic with a purple background featuring the title “Retail Media Advertising Mix” in white and the subtitle “On-Site, Off-Site & In-Store” in green. On the right, a white icon shows a computer monitor with an upward arrow and a connected network diagram, symbolizing multichannel retail media strategies.

Retail Media Advertising Mix: On-Site, Off-Site & In-Store DOOH

Retail Media Advertising Mix: On-Site, Off-Site & In-Store DOOH Read More »

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To succeed in today’s competitive retail landscape, brands must craft a compelling Retail Media Advertising media mix that blends on-site ads, off-site display and in-store DOOH. This integrated approach ensures you reach shoppers at every touchpoint—driving awareness, consideration and conversion in a cohesive way. For a deeper dive into execution models, see my post on […]

Leave a Comment | Quick Takes, Retail Media Mastery, Retail Media Strategy |
Infographic with a purple background showing the title “SKU-Level Brief” in white and the subtitle “Precise Campaigns” in green. On the right, a white document icon displays horizontal lines and a barcode, symbolizing detailed product-level planning in retail media campaigns.

SKU-Level Brief: Create Precise Retail Media Campaigns

SKU-Level Brief: Create Precise Retail Media Campaigns Read More »

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Every winning retail media campaign starts with a SKU-Level Brief, a one-page document that aligns your team on exactly which products you’ll promote, to whom, when and how much you’ll spend. This level of precision prevents wasted budget and ensures each SKU gets the attention it deserves. To revisit the eight pillars that make briefs

Leave a Comment | Amazon Ads, Quick Takes, Retail Media Mastery, Retail Media Strategy |
Infographic with a purple background featuring the title "Retail Media Networks" in white and "360° Agency Models" in green. On the right, a white circular network icon shows four connected dots forming a ring, representing collaboration and full-service agency models.

Retail Media Networks: 360° Agency Models

Retail Media Networks: 360° Agency Models Read More »

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To excel on marketplace platforms, brands need more than great creatives—they need a 360° agency that can navigate complex Retail Media Networks. Whether you opt for a self-service platform, a full managed service or a hybrid model, each approach has trade-offs in control, cost and speed. As Amazon explains in its Amazon DSP overview, and

Leave a Comment | Quick Takes, Retail Media Mastery, Retail Media Strategy |
Infographic with a purple background featuring the title "Retail Media Team" in white and "Key Roles for Success" in green. On the right, a simple icon illustrates a hierarchical team structure with three connected figures.

Retail Media Team: Key Roles for Brand + Retailer Success

Retail Media Team: Key Roles for Brand + Retailer Success Read More »

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Every high-performing retail media campaign rests on one thing: the right team. As a Retail Media Expert, you must coordinate brand marketers, merchant specialists and retailer contacts to execute, monitor and optimize ads across marketplaces. Without clear roles and communication processes, even the best strategy can fall flat. As HubSpot shows in “How to Choose

Leave a Comment | Quick Takes, Retail Media Mastery, Retail Media Strategy |
From First-Party Data to Campaign Ideas

Turning First-Party Data into Retail Media Campaign Ideas

Turning First-Party Data into Retail Media Campaign Ideas Read More »

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Data is the fuel that powers every effective retail media campaign. In a cookieless world, the ability to collect and act on first-party data—information you own, gathered directly from shoppers—has become critical. As Salesforce explains in “First-Party Data: How You Can Succeed in a Cookieless World” first-party data lets you build accurate customer profiles and

Leave a Comment | E-commerce Approach, Quick Takes, Retail Media Mastery, Retail Media Strategy |
8 Key elements of a retail media brief

8 Key Elements of a Retail Media Brief

8 Key Elements of a Retail Media Brief Read More »

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Every successful retail media campaign begins with a single, well‑crafted document: the brief. In marketplace advertising—whether you’re running sponsored products on Amazon or display ads through Carrefour Link—the brief sets the direction for strategy, creative execution and measurement. It ensures every stakeholder—from brand marketers to merchant teams—understands which SKUs to promote, which audiences to target

Leave a Comment | Quick Takes, Retail Media Mastery, Retail Media Strategy |
Retail Media: The Power of a Brief

Retail Media Strategy: Why a Solid Brief Is Your Competitive Edge

Retail Media Strategy: Why a Solid Brief Is Your Competitive Edge Read More »

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Before talking CPC bids, Sponsored Products, or incremental ROAS, decide where you want to go. A concise, crystal‑clear brief is the ignition switch of any retail media strategy. Whether you advertise on Amazon, Carrefour, or Zalando, formats change—but the principle is immutable: without clear coordinates you risk burning budget on ads that move neither share

Leave a Comment | Quick Takes, Retail Media Mastery, Retail Media Strategy |

Glossary of Modern Advertising: Key Terms & Retail Media

Glossary of Modern Advertising: Key Terms & Retail Media Read More »

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In today’s digital age, mastering advertising terminology is essential for success in both digital marketing and retail media. This Modern Advertising Glossary for Retail Media provides a comprehensive overview of key terms that drive e-commerce success—from traditional ad networks to innovative strategies like Amazon Ads, Amazon PPC, and Marketplace Advertising. Whether you’re a seasoned marketer

Leave a Comment | Amazon Ads, Quick Takes, Retail Media Strategy |

Paid vs Organic Search: Driving Retail Media Success

Paid vs Organic Search: Driving Retail Media Success Read More »

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In the dynamic world of digital marketing, the strategy of Paid vs Organic Search Retail Media plays a crucial role in driving e-commerce success. Search is at the heart of every digital campaign, and understanding the balance between paid search and organic search is essential for capturing immediate traffic and building sustainable brand credibility. When

Leave a Comment | Amazon Ads, Amazon SEO |

Advertising Basics Retail Media: Guide

Advertising Basics Retail Media: Guide Read More »

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Advertising Basics Retail Media forms the foundation of every successful marketing strategy. It harnesses the power of clear, purpose-driven messages to promote products, services, or ideas across diverse channels. In today’s dynamic digital landscape, while traditional advertising methods continue to provide value, innovative channels like retail media are transforming the way brands engage with their

Leave a Comment | Amazon Retail, Quick Takes, Retail Media Strategy |
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