Emilio De Cesare

Senior E-commerce & Retail Media Leader with 8+ years across Amazon and leading marketplaces. Focus on full-funnel strategy, programmatic retail media, and international media governance. Sharing frameworks and operating models for growth.

Infographic with a deep purple background displaying the title “7 Competitive Levers” in white and “Marketplace Pros & Cons” in green. On the right, an icon of a balanced scale or checklist reflects the evaluation of strengths and weaknesses across marketplace platforms.

Selling on a marketplace can accelerate your brand’s growth—but it’s not without its trade-offs. In this guide, we unpack seven […]

Infographic with a deep purple background featuring the title “The Ultimate Marketplace Atlas” in bold white and green text. On the right, an icon displays a simplified map or globe with markers, representing strategic marketplace navigation and international reach.
, ,

Navigating today’s marketplace landscape requires clarity. In 2025, there are dozens of platform types—each with its own rules, fees, and

Infographic with a green background and bold purple text reading “My First Steps in Digital & E-commerce.” On the right, an icon shows footsteps or a digital symbol like a laptop or shopping cart, representing the beginning of a professional journey in the digital and e-commerce space.

Starting a career in retail media often begins with the first steps in digital ecommerce—learning how campaigns work, understanding performance

Infographic with a deep purple background featuring the text “Amazon 2025” in white and “Evolution & Global Vision” in green. On the right, a world globe icon with dynamic arrows suggests international growth and strategic expansion of Amazon’s marketplace model.
, ,

Amazon’s evolution and vision in 2025 reflect one of the most significant shifts in global retail and technology. From its

Infographic with a deep purple background featuring the text “Incrementality Test” in white and “2025 Retail Media Attribution” in green. On the right, an icon shows a graph with a magnifying glass or comparison bars, representing the evaluation of media effectiveness through incrementality.
, ,

Relying on last-click models alone can obscure your campaign’s true impact. An Incrementality Test isolates the causal effect of retail

Infographic with a deep purple background featuring the title “Share of Search & Shelf” in white and “The Perfect Time to Sell” in green. On the right, a minimalist icon combines a magnifying glass and a retail shelf, representing the connection between online visibility and in-store presence.
, ,

In retail media, raw ad metrics only tell half the story. To truly assess your brand’s digital visibility, two advanced

Scroll to Top