Emilio De Cesare

Retail Media & Commerce Growth Leader with 8+ years across Amazon and leading marketplaces. I design full-funnel strategy, governance, and measurement—building operating models and developing teams to scale performance across markets. I share practical frameworks and tools for sustainable growth.

Beyond Silos: Why Amazon Success Requires a Holistic Operating Model

January 18, 2026

Introduction: Amazon as a Coordinated System For many mid–big brands, Amazon has evolved beyond a channel that can be managed […]

Online vs Offline Product Categories in Europe: What Really Sells Where

January 11, 2026

1. Introduction: Online vs Offline Is Not a Matter of Preference For years, the evolution of commerce in Europe has

Beyond ROAS: Measuring Sponsored Ads Success

January 4, 2026

In most Sponsored Ads conversations, one metric tends to dominate the slide: ROAS. Clients ask for ROAS targets, ROAS trends

Retail Levers on Amazon and Marketplaces: From Shelf to Algorithm in 2026

December 28, 2025

In a supermarket aisle or on a marketplace homepage, the core problem is the same: a shopper has limited time,

Amazon EU5 Product Categories: How Shopper Behaviour, Logistics and Advertising Differ Across DE, UK, FR, IT and ES

December 18, 2025

When brands talk about Amazon in Europe, the conversation usually starts with countries: “Germany is more price-sensitive.”“The UK is very

Google Ads Search vs Amazon Ads Search: Understanding the Real Differences in 2026

December 7, 2025

“Search” looks like a single line in the media plan.In reality, Google Ads Search and Amazon Ads Search are two