Emilio De Cesare

Retail Media & Commerce Growth Leader with 8+ years across Amazon and leading marketplaces. I design full-funnel strategy, governance, and measurement—building operating models and developing teams to scale performance across markets. I share practical frameworks and tools for sustainable growth.

Infographic with a deep purple background featuring the text “Modular PDP Assets” in bold white and green. On the right, an icon shows a layout grid or layered blocks, representing customizable product detail page (PDP) elements in e-commerce.
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Brands running retail media campaigns need creative that scales.Modular PDP Assets are the answer—flexible visuals and copy components designed for […]

Infographic with a purple background displaying the title “Retailer First-Party ID” in bold white and green text. On the right, an icon of a fingerprint or digital ID symbol suggests user-level targeting and identity management in retail media.
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As browsers phase out third-party cookies, brands must shift toward Retailer First-Party ID solutions to identify and engage shoppers across

Infographic with a purple background showing the title “Retail Media Budget Allocation” in white and “iGRP vs ROAS” in green. On the right, a white scale icon compares two labeled sides—one for iGRP and one for ROAS—symbolizing the evaluation of performance metrics in retail media planning.
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Great campaigns fail if the budget is scattered. A clear Retail Media Budget Allocation framework aligns spend with goals, channels

Infographic with a purple background showing the title “SKU-Level Brief” in white and the subtitle “Precise Campaigns” in green. On the right, a white document icon displays horizontal lines and a barcode, symbolizing detailed product-level planning in retail media campaigns.
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Every winning retail media campaign starts with a SKU-Level Brief, a one-page document that aligns your team on exactly which

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