Emilio De Cesare

Retail Media & Commerce Growth Leader with 8+ years across Amazon and leading marketplaces. I design full-funnel strategy, governance, and measurement—building operating models and developing teams to scale performance across markets. I share practical frameworks and tools for sustainable growth.

ACOS Rising in Amazon Ads? 7 Reasons Why (and How to Fix Them)

August 24, 2025

One of the most common challenges in Amazon Ads is watching ACOS rise over time. Campaigns that once delivered strong […]

Amazon Ads Budget Running Out Too Fast? 7 Common Causes and Fixes

August 17, 2025

Many advertisers face the same frustration: a campaign goes live in the morning, but by lunchtime the Amazon Ads budget

Amazon Ads Not Converting? 5 Common Mistakes (and How to Fix Them)

August 9, 2025

You’ve invested time, budget, and creative energy into your Amazon Ads… but the results aren’t there. Clicks are coming in,

The 7 Habits for Retail Media Success: Lessons from Stephen R. Covey

August 1, 2025

To succeed in today’s retail media landscape, you need more than tools—you need a mindset for long-term success. In this

Superpowers Unlocked: Identifying and Leveraging Your Unique Strengths

July 26, 2025

In a landscape dominated by data and automation, uncovering personal “superpowers”—that unique blend of skills, perspectives, and motivations—sets retail media

P.T. Barnum, Agencies and the Printing Press: The First Great Disruption in Advertising

July 19, 2025

Few figures in advertising history stand as tall as P.T. Barnum. While famous for his circus, Barnum also reshaped how