Emilio De Cesare

Retail Media & Commerce Growth Leader with 8+ years across Amazon and leading marketplaces. I design full-funnel strategy, governance, and measurement—building operating models and developing teams to scale performance across markets. I share practical frameworks and tools for sustainable growth.

Taking Over Ads Campaigns in an Agency: Survival Guide for Inherited Projects

September 14, 2025

In agency life, teams frequently inherit projects that they did not originally design or launch. Campaigns change hands for many […]

Amazon DSP Pacing Issues: 10 Fixes to Kickstart Delivery

September 7, 2025

A new order is launched, spend remains stuck at single digits, win rate is depressed, and delivery appears uneven across

Retail Media Programmatic: The Complete Guide to the Future of Advertising

August 30, 2025

Retail Media has quickly evolved from a niche marketing channel into one of the fastest-growing segments in digital advertising. According

ACOS Rising in Amazon Ads? 7 Reasons Why (and How to Fix Them)

August 24, 2025

One of the most common challenges in Amazon Ads is watching ACOS rise over time. Campaigns that once delivered strong

Amazon Ads Budget Running Out Too Fast? 7 Common Causes and Fixes

August 17, 2025

Many advertisers face the same frustration: a campaign goes live in the morning, but by lunchtime the Amazon Ads budget

Amazon Ads Not Converting? 5 Common Mistakes (and How to Fix Them)

August 9, 2025

You’ve invested time, budget, and creative energy into your Amazon Ads… but the results aren’t there. Clicks are coming in,