Retail Media Measures Performance. Consumers Measure Confidence.
Why Decision Readiness May Be the Missing Layer in Retail Media Measurement Introduction Retail Media has never been more measurable. […]
Retail Media
Retail media strategy, measurement, governance and commerce growth insights across digital marketplaces.
Amazon Is No Longer a Retailer. It Is Becoming Commerce Infrastructure.
For years, Amazon was primarily viewed as a retailer. Then it became a marketplace. Today, it may be becoming something
TikTok Shop Is Entering Europe. Most Brands Are Asking the Wrong Question.
European Brands Have a TikTok Shop Problem Most European brands are not struggling because they lack awareness of TikTok Shop.
Onsite vs Offsite Retail Media: The Budget Allocation Problem Brands Need to Solve
Retail Media Has a Budget Allocation Problem Most brands are not struggling because they lack retail media opportunities. They are
The Prime Day Measurement Problem: Growth or Demand Pull-Forward?
Prime Day is usually measured with the same familiar questions: how much did we sell, what was the ROAS, did
Retail Media in Europe: Why Fragmentation Makes Frameworks Essential
Retail media in Europe is growing fast, but its growth is not happening in a single, uniform market. What used