Retail Media in Europe Is No Longer a Niche
Retail media is rapidly evolving from a niche performance channel into one of the most strategic areas of digital advertising […]
Trends
Insights and analysis on emerging trends shaping e-commerce, marketplaces, retail media, and digital commerce.
The Illusion of Growth in Retail Media
Retail Media has become one of the fastest-growing areas in digital advertising. Across marketplaces, brands are increasing their investments, scaling
AI Product Discovery on Amazon: Why Search Is Moving Beyond Keywords
For years, product discovery on Amazon followed a relatively stable logic. Shoppers typed short functional queries, brands optimized listings around
Why Chinese Sellers Are Reshaping Competition on Amazon Europe
Over the past decade, European Amazon marketplaces have undergone a profound transformation. A growing number of sellers operating on these
Online vs Offline Product Categories in Europe: What Really Sells Where
1. Introduction: Online vs Offline Is Not a Matter of Preference For years, the evolution of commerce in Europe has
Amazon EU5 Product Categories: How Shopper Behaviour, Logistics and Advertising Differ Across DE, UK, FR, IT and ES
When brands talk about Amazon in Europe, the conversation usually starts with countries: “Germany is more price-sensitive.”“The UK is very