AI in Retail Media: From Experimentation to Everyday Execution
Introduction Artificial Intelligence has rapidly become one of the defining topics across the marketing industry. From conference stages to executive […]
Trends
Insights and analysis on emerging trends shaping e-commerce, marketplaces, retail media, and digital commerce.
Quick Commerce in Europe: Can Speed Beat Amazon?
Quick commerce in Europe is often described as a faster version of e-commerce. Products delivered in minutes instead of days.
Retail Media in Europe Is No Longer a Niche
Retail media is rapidly evolving from a niche performance channel into one of the most strategic areas of digital advertising
The Illusion of Growth in Retail Media
Retail Media has become one of the fastest-growing areas in digital advertising. Across marketplaces, brands are increasing their investments, scaling
AI Product Discovery on Amazon: Why Search Is Moving Beyond Keywords
For years, product discovery on Amazon followed a relatively stable logic. Shoppers typed short functional queries, brands optimized listings around
Why Chinese Sellers Are Reshaping Competition on Amazon Europe
Over the past decade, European Amazon marketplaces have undergone a profound transformation. A growing number of sellers operating on these