TikTok Shop Is Entering Europe. Most Brands Are Asking the Wrong Question.
European Brands Have a TikTok Shop Problem Most European brands are not struggling because they lack awareness of TikTok Shop. […]
Retail Media
Retail media strategy, measurement, governance and commerce growth insights across digital marketplaces.
Onsite vs Offsite Retail Media: The Budget Allocation Problem Brands Need to Solve
Retail Media Has a Budget Allocation Problem Most brands are not struggling because they lack retail media opportunities. They are
The Prime Day Measurement Problem: Growth or Demand Pull-Forward?
Prime Day is usually measured with the same familiar questions: how much did we sell, what was the ROAS, did
Retail Media in Europe: Why Fragmentation Makes Frameworks Essential
Retail media in Europe is growing fast, but its growth is not happening in a single, uniform market. What used
Amazon DSP: O&O vs 3rd Party Inventory
Amazon DSP is often described as a tool to extend reach beyond sponsored ads, enabling brands to activate audiences across
The Retail Media Execution Gap: Why Strategy Fails in Reality
Retail media strategies often look flawless on paper. Full-funnel frameworks are clearly defined, budgets are carefully allocated across the funnel,