Trends

Insights and analysis on emerging trends shaping e-commerce, marketplaces, retail media, and digital commerce.

P.T. Barnum, Agencies and the Printing Press: The First Great Disruption in Advertising

July 19, 2025

Few figures in advertising history stand as tall as P.T. Barnum. While famous for his circus, Barnum also reshaped how […]

May 30, 2025

Amazon’s evolution and vision in 2025 reflect one of the most significant shifts in global retail and technology. From its

May 9, 2025

As browsers phase out third-party cookies, brands must shift toward Retailer First-Party ID solutions to identify and engage shoppers across